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CRM Strategy Director - Lifecycle & Growth - £95k
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CRM Strategy Director - Lifecycle & Growth
Up to £95,000
London
Hybrid - 3 days per week in the office
We're partnering with a well-regarded digital consultancy known for helping ambitious businesses unlock growth through smarter customer marketing, data and technology. They're looking for a CRM Strategy Director to join their Lifecycle & Growth team, acting as both strategic advisor and delivery lead across customer marketing and CRM projects for a portfolio of high-profile clients.
Responsibilities
- Shape contact strategies that drive stronger engagement, loyalty and commercial results
- Map out customer journeys spanning email, push, SMS, app messaging and web touchpoints
- Build out lifecycle and retention roadmaps, spotting ways to improve experience, automation and efficiency
- Provide guidance on martech choices, from CRM and ESP platforms to CDPs and CRO tools
- Advise clients on how their customer data should be structured, stored and put to use
- Oversee CRM platform migrations, selections and implementations
- Dig into customer and campaign data to surface new growth opportunities
- Run senior stakeholder workshops, translating strategy into buy-in
- Take projects from initial discovery right through to final delivery
- Coach junior team members and help grow the team's broader CRM expertise
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Your very own career expert that helps elevate your application to the next level.
- A strong track record in CRM or lifecycle leadership, likely built within a consultancy, agency or in-house customer strategy function
- Confident across the full spectrum of lifecycle planning, from strategy through to execution
- Working knowledge of major CRM and marketing platforms
- Equally happy setting direction and rolling sleeves up on delivery
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