Apprentify Group
CRO Manager
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WHO WE ARE
Apprentify Group is a portfolio of six companies, each with its own culture, personality, and people. We're a fast-growing group operating across multiple brands, with ambitious plans for continued growth.
We need someone ready to own conversion rate optimisation across the Group's five brands, using data, experimentation, creative, and UX thinking to improve the customer journey and deliver measurable growth.
THE QUICK FACTS
- Location: Wilmslow, Cheshire – office based
- Contract: Full-time, permanent
- Start: Immediate or near-term
- Travel: Occasional travel to our offices in Tadcaster, Manchester City Centre, Birmingham, and London
- DBS check required for all candidates
LIFE IN THE ROLE
The real work:
- Most of your time is spent analysing performance, identifying opportunities, and turning insight into action.
- You'll design and run A/B tests across websites, landing pages, and paid creative.
- Optimise the end-to-end lead journey, and use data to understand what's working, what's not, and what we should test next.
- You'll have genuine creative and analytical ownership, developing versioned creative, applying UX/UI principles, and building a structured testing roadmap across five brands.
- It's a fast-moving environment where testing and optimisation are continuous. The expectation isn't to run the occasional experiment; it's to consistently look for ways to improve conversion, prove impact, and scale what works.
The environment:
- This is an office-based role where you'll work closely with the Performance Marketing team and wider brand teams.
- You won't be micromanaged, but you will be expected to take ownership of your channels, back your ideas with data, and be accountable for measurable results.
- Apprentify is growing quickly; processes and priorities will evolve, and the people who thrive here see that as an opportunity to make an impact.
TEAM & CULTURE
You'll join the Performance Marketing team, working closely with the Digital Acquisition Manager, brand teams, design, data, and paid media specialists.
- Reports to: Performance Marketing Director
- How we work: Clear expectations, genuine ownership, and a strong focus on measurable impact. We value people who are inquisitive, ambitious, and willing to challenge how things are currently done.
THE HONEST HARD BIT
This isn't a role where you can run one test, write a report, and move on. You'll be managing multiple brands, channels, tests, and priorities at once, while continuously looking for the next opportunity to improve performance.
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- You'll need to be comfortable with pace, accountability, and ambiguity.
- Your ideas will be challenged, your results will be scrutinised, and you'll need to be able to explain with evidence why something worked, why it didn't, and what you recommend doing next.
IS THIS FOR YOU?
✔ You're naturally curious and constantly asking how something could perform better
✔ You enjoy turning data into hypotheses, tests, and measurable improvements
✔ You're confident presenting your thinking and defending recommendations with evidence
✔ You take genuine ownership of results and want to see your work make a measurable difference
✔ You're comfortable operating in a fast-growing environment where priorities can shift
This is NOT for you if:
✘ You prefer to wait for someone else to tell you what to test
✘ You prefer slow, predictable work with limited change
✘ You aren't comfortable being accountable for measurable performance
✘ You rely on opinions rather than data when making decisions
✘ You want testing to be an occasional part of your role rather than something you do continuously
✘ You need a fully structured corporate environment to do your best work
WHAT YOU BRING
- 2+ years' experience in CRO, digital marketing, growth marketing, or a related role
- Proven experience designing, running, and evaluating A/B or multivariate tests
- Strong analytical skills, including experience using platforms such as GA4 or HubSpot to interpret performance and develop testing hypotheses
- Understanding of landing page, email, and paid advertising optimisation principles
- Strong communication skills, with the ability to present findings and recommendations to stakeholders
- A strong understanding of UX/UI principles and how they can be applied to improve usability and conversion
Nice to have:
- HTML knowledge for landing page troubleshooting
- Experience working across multiple brands or business units
- Familiarity with CRO, testing, and personalisation tools
- Knowledge of Google Ads, LinkedIn Ads, or Meta
- Experience with presentation design and print collateral
- Experience building dashboards and reporting frameworks
WHAT WE OFFER
- Competitive salary
- 25 days annual leave (plus bank holidays), increasing by 1 day for each year served
- Private medical insurance through AXA
- Birthday Leave + Volunteer Day
- Office-based working from our Wilmslow HQ
- All IT equipment provided, with MacBook/Windows depending on preference
- Fully planned induction and training
- Ongoing professional development and career progression opportunities
- Pension plan
- Access to mental health and wellbeing support
- Benefits portal, The Loop, offering discounts and perks across hundreds of retailers and services
- Regular company-wide events and team socials
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THE INTERVIEW PROCESS [confirmed with HM]
Recruiter call:
- An initial conversation with our Talent team to discuss your experience, motivation, salary expectations, and key logistics, including notice period and right to work.
Stage 2 interview – Competency interview (Microsoft Teams):
- A 45-minute interview with the Performance Marketing Director and Digital Acquisition Manager.
- We'll explore your experience running CRO and A/B tests, your analytical approach, stakeholder communication, and how you demonstrate the key attributes we're looking for.
Stage 3 – Task, presentation & final discussion (in person):
- You'll be asked to prepare a short CRO test plan or case study in advance and present your thinking to the panel at our Wilmslow HQ.
- You'll then take part in a deeper discussion around your approach, experience, and suitability for the role.
- This stage will last approximately 2 hours.
Please note: The postholder will be required to undergo appropriate pre-employment checks prior to starting work, including a reference check.
At Apprentify, we are committed to creating a diverse and inclusive workforce that reflects the communities we serve. We welcome and encourage applications from people of all backgrounds, particularly those who are currently underrepresented in our workforce. We value different perspectives, lived experiences, and ways of thinking and we recognise the positive impact they have on our learners, our culture, and our organisation.
We are dedicated to removing barriers in our recruitment process and will provide reasonable adjustments where needed to ensure all candidates have a fair opportunity to succeed.
If you have any questions about the application process or would like to discuss reasonable adjustments, please get in touch with us – we’re here to support you.
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