K3 Advisory Group
CRO Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Data-Driven CRO Specialist
We are looking for a data-driven CRO Specialist to own and deliver the conversion rate optimisation programme within the SEO & Performance function at K3 Advisory Group. You will run an always-on experimentation model, managing the testing roadmap across landing pages, forms, user journeys, and CTAs to improve conversion rates, lead quality, and revenue impact. Working with the Performance, SEO, and Web teams, you will bring together behavioural analytics, user insight, and commercial data to identify opportunities and validate improvements.
Commercial Objectives
- Digital customer journey to CVR & lead quality
- Customer journey friction management
- Improved ROAS & marketing cost
Key Responsibilities
Leadership & Management
- Experimentation roadmap, reporting & always-on management
- QA playbook & development schedule
- Trends analysis & CVR improvements
Functional Responsibilities
- You will own the CRO optimisation roadmap - building the experimentation plan, prioritising opportunities by revenue impact, and forecasting growth through quarterly-planned development releases, a live testing backlog and executive reporting.
- You will map the end-to-end funnel, from acquisition (PPC, paid social, organic search, direct and referral) through engagement (landing pages, content, resource downloads) to conversion (forms, bookings, consultations) - turning each stage into a revenue opportunity.
- You will run an always-on experimentation programme, testing everything from layouts, navigation, forms and CTAs to messaging, headlines, social proof, offer positioning and progressive profiling.
- You will lead experimentation reporting, building data-driven hypotheses, running statistical analysis and delivering clear test read-outs the business can act on.
- You will dig into behavioural analytics - heatmaps, session recordings, form analytics, surveys and voice-of-customer insight - to uncover what's really driving, or blocking, conversion.
- You will optimise landing pages through audits, message-match reviews, page hierarchy and CTA and mobile experience improvements.
- You will apply conversion psychology and persuasion principles - trust, authority, urgency, social proof and cognitive load reduction - translating them into copy recommendations and UX deliverables.
- You will work closely with the UX and web development teams, feeding into the bi-weekly sprint roadmap and playing an active role in QA and sign-off.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Performance Measures
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Delivery - experimentation roadmap, always-on tests and web development bi-weekly release schedule
- Conversion rate uplift, pipeline uplift, revenue uplift, lead quality improvements
- Decrease in drop-off rates and channel funnel CVR rates, driving improved CPL/CAC
- Coverage - test velocity, win rate, friction points identified, user insight generated, opportunity discovery
- Landing page CVR, form completion rate, bounce rate
Dependencies
- Roadmap - Monday
What We Offer
- Competitive salary, commensurate with experience and seniority
- Performance-related bonus linked to individual and business outcomes
- Hybrid and flexible working arrangements
- Structured professional development budget and learning opportunities
- Pension and healthcare options
- Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
- A fast-paced, commercially driven environment with real scope for career progression
K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills