Fly By Nite Conferences UK & EUROPE Ltd.
Customer Account & Marketing Executive
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Join one of the UK's leading specialist transport and logistics providers.
Fly By Nite is a trusted transport and logistics provider, delivering specialist services across the UK and Europe for the live events, entertainment, touring, corporate, retail and commercial sectors. For over 30 years, we've built our reputation on reliability, exceptional customer service and long-term client partnerships. As our business continues to grow, we're looking for a Customer Account & Marketing Executive to join our Sales Team.
This is an exciting and varied opportunity combining customer account management, business development and hands-on digital marketing.
We're looking for someone who loves working with people but also has a creative side. You'll build and support customer relationships while taking day-to-day ownership of our social media, website and digital content.
You'll work alongside experienced commercial colleagues who will help shape the wider sales, business-development and marketing strategy, while you'll play an important role in bringing those plans to life. No two days are the same. One day you could be preparing a quotation for a customer and coordinating their requirements with our operational teams; the next you could be creating content from one of our latest tours, updating the website, developing a social media campaign or researching a potential new customer.
If you're organised, creative, commercially minded and looking for a role where you can develop across both account management and marketing, we'd love to hear from you.
The Role
As a Customer Account & Marketing Executive, you'll combine responsibility for customer relationships with the practical delivery of Fly By Nite's marketing and digital activity.
You'll manage and support customer accounts, prepare quotations, coordinate customer requirements and contribute to business-development activity.
Alongside this, you'll take primary responsibility for the day-to-day creation and delivery of our social media, website and digital content.
Working closely with the Senior Sales & Marketing Executive and Sales Manager, you'll help turn our wider marketing strategy into engaging, professional and consistent content that showcases Fly By Nite, our people, projects and capabilities.
Key Responsibilities
Customer Account Management
- Manage day-to-day relationships with assigned customer accounts.
- Handle customer enquiries via telephone, email and other communication channels.
- Build and maintain strong relationships with existing and prospective customers.
- Provide exceptional customer service throughout the customer journey.
- Develop a detailed understanding of individual customer requirements.
- Prepare accurate and competitive quotations for transport and logistics services.
- Follow up quotations and customer enquiries.
- Coordinate customer requirements with Operations and Planning.
- Keep customers informed of relevant booking and operational updates.
- Maintain accurate customer, quotation and account documentation.
- Support senior colleagues with larger or strategically important accounts.
- Identify opportunities to develop existing customer relationships.
- Assist with customer reviews, presentations and commercial documentation.
- Develop increasing ownership of customer accounts as your experience grows.
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Business Development
- Researching potential customers, sectors and commercial opportunities.
- Proactively contacting prospective customers through telephone, email, social media and networking activity.
- Introducing Fly By Nite's services and capabilities to potential customers.
- Supporting lead-generation campaigns.
- Building relationships with prospective customers.
- Maintaining accurate CRM records of prospecting and business-development activity.
- Following up marketing-generated enquiries and leads.
- Supporting customer presentations and commercial proposals.
- Assisting with exhibitions, networking events and customer-engagement activity.
- Identifying potential opportunities within existing customer accounts.
- Developing your ability to independently progress new-business opportunities.
Marketing, Social Media & Digital Content
- Creating engaging content for LinkedIn, Facebook, Instagram and other agreed Company platforms.
- Planning and scheduling content in line with the agreed marketing calendar.
- Turning marketing plans and campaign briefs into engaging digital content.
- Producing written content for social media, customer updates, newsletters, case studies and promotional materials.
- Maintaining and updating Fly By Nite's website content.
- Creating digital graphics and visual content using appropriate design tools.
- Working with colleagues across the business to identify interesting projects, tours and Company achievements to showcase.
- Coordinating photographs, videos and project updates for marketing use.
- Capturing and undertaking basic editing of photographs and short-form video where required.
- Supporting email marketing campaigns and newsletters.
- Creating customer case studies and project features where appropriate approvals have been obtained.
- Supporting the production of materials for exhibitions, networking events and customer meetings.
- Monitoring social media engagement and digital enquiries.
- Tracking agreed measures including reach, engagement, audience growth and marketing-generated enquiries.
- Producing marketing-performance updates.
- Researching social media trends, competitors and new content opportunities.
- Proactively suggesting new content and campaign ideas.
- Ensuring everything published reflects Fly By Nite's brand and professional standards.
- Ensuring customer, artist, tour, venue and commercially sensitive information is only published with the appropriate approval.
Supporting Marketing Strategy
- Contributing ideas during marketing and campaign-planning discussions.
- Supporting development of the marketing calendar.
- Researching target markets, competitors and industry trends.
- Providing insight into which digital content and campaigns are performing well.
- Supporting agreed campaigns from planning through to delivery.
- Suggesting new opportunities based on digital trends and customer activity.
- Helping identify customer stories, projects and Company achievements that could be promoted.
- Supporting marketing activity around exhibitions, events and business-development campaigns.
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About You
We're looking for someone who combines excellent customer and communication skills with creativity and a genuine interest in marketing.
You'll be:
- Passionate about delivering exceptional customer experiences.
- Confident building relationships with customers and prospective clients.
- Creative and comfortable producing digital and social media content.
- Organised and able to balance customer responsibilities with marketing deadlines.
- Commercially aware and interested in developing your business-development skills.
- Comfortable using social media in a professional environment.
- Proactive and willing to suggest new ideas.
- Professional, approachable and confident.
- Detail focused and quality conscious.
- Comfortable working in a fast-paced environment where priorities can change quickly.
- Keen to learn and develop.
- A strong team player who enjoys working across different departments.
Skills & Experience
Essential
- Previous experience within customer service, account management, sales support, marketing, communications or a similar commercial environment.
- Excellent written and verbal communication skills.
- Experience creating professional social media, digital or marketing content.
- Practical experience using business social media platforms such as LinkedIn, Facebook or Instagram.
- Excellent customer-service and relationship-building skills.
- Strong organisational skills with the ability to manage multiple deadlines.
- High attention to detail and accuracy.
- Good commercial awareness and an interest in business growth.
- Creativity and the ability to turn business activity into engaging content.
- Strong IT skills, including Microsoft Office.
- Confidence communicating with customers and colleagues at different levels.
Desirable
- Experience within transport, logistics, live events, touring or another fast-paced service industry.
- Experience using CRM systems.
- Experience maintaining or updating website content.
- Experience using Canva, Adobe Express, Mailchimp, Hootsuite, Buffer or similar marketing tools.
- Experience creating B2B social media content, newsletters, case studies or email campaigns.
- Photography and/or short-form video creation and editing experience.
- Understanding of social media analytics and digital marketing performance.
- Experience supporting exhibitions, networking events or promotional campaigns.
- A qualification in Marketing, Communications, Business or a related discipline.
If you're looking for a varied position where you can manage customer relationships, develop your commercial skills and take real ownership of social media and digital marketing, we'd love to hear from you. Apply today and become part of the Fly By Nite team.
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