Parkside Recruitment
Customer Engagement & Digital Experience Manager
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Customer Engagement & Digital Experience Manager
We’re supporting a growing healthcare organisation in the search for an experienced Customer Engagement & Digital Experience Manager to join its digital team.
This is an exciting opportunity for a digital, CRM or omnichannel professional who enjoys turning business objectives into joined-up customer engagement programmes across CRM, digital channels, content and field activity.
Role
You’ll play a key role in helping the organisation move from isolated campaign activity towards a more structured, data-led and coordinated approach to customer engagement.
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Working closely with Marketing, Sales, Medical and external partners, you’ll help shape customer journeys, optimise digital channels and embed new ways of working across the organisation.
Key responsibilities
- Develop and implement omnichannel customer engagement plans
- Map customer journeys across CRM, email, digital platforms, events and field activity
- Coordinate integrated campaigns across multiple teams and channels
- Support CRM, audience segmentation and customer data activation
- Optimise digital platforms and improve customer experience and engagement
- Use engagement data and analytics to identify trends and opportunities
- Translate insights into practical recommendations for commercial teams
- Contribute to digital and omnichannel performance reporting
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Key Skills & Experience
- 5 years’ experience in digital marketing, CRM, omnichannel or customer engagement
- Experience coordinating campaigns across multiple channels
- Strong understanding of CRM, segmentation and customer data
- Excellent stakeholder management skills across cross-functional teams
- Experience with change management, process improvement or digital adoption
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