Liforme (B Corp Certified)
Customer Experience Team Lead

How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Life is short, make it count. Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified.
We are a dynamic privately owned and digitally native company in the Yoga and Wellness Sector with sales in over 185 countries worldwide, and with many exciting things in the pipeline. We are a scale-up business that still operates in many ways like a start-up, and this energetic and flexible approach is at the core of how we operate.
We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations, our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves!
Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.
Headquartered in central London and now working in a hybrid remote + office structure (currently minimum of Wednesday and Thursday at our office in the heart of Camden Town, a few minutes from Camden Town tube), we are continuing to grow and strengthen our team with the addition of further bright and ambitious people.
Your Role
Reporting to the overall Customer Experience Manager and other Senior Management as required, you will be responsible for managing our friendly, efficient and effective team to provide exceptional service for our DTC business to drive and support the growth of our global ecommerce company.
You will be part of a crucial front-line team liaising with potential, new and existing customers across digital touchpoints to deliver an all-round exceptional customer journey and ensure positive brand perception and association. Proactive, dynamic and energetic, you will work with our operations team to resolve customer issues, actively engage with customer queries and complaints and work to further improve customer propositions.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
As Customer Experience Team Lead, you will thrive on delivering exceptional service to our wonderful community of Yogi customers. You must have the ability to manage multiple deliverables simultaneously, get a thrill from exceeding targets, have the drive to continually look for potential improvements to processes and protocols and the initiative to problem-solve. You will lead by example with enthusiasm and passion, rolling up your sleeves and getting hands-on to lead delivery effectively.
Key Responsibilities
- Lead our team to deliver outstanding digital customer service in a competitive and global ecommerce environment.
- Drive, manage and improve engagement with customers through digital and written channels of communication (e-mail, social DMs etc.)
- Ensure necessary resources, team capacity and tools are available to meet business’ requirements.
- Provide inspiring and motivational management for a small but growing team.
- Handle and resolve more complex or escalated customer service issues.
- Review, develop, update and implement protocols to improve customer propositions.
- Deliver the voice of our brand, monitoring quality, tone and service level of customer communication.
- Advocate for customers through feedback and escalation of issues internally.
- Report on key performance indicators (including SLAs, CSAT, return rates, etc.) to Senior Management and implement feedback to continually improve scores.
What you’ll bring
- Dynamic energy with a proactive approach, and with a real willingness to be hands-on and get involved.
- Ability to thrive in a fast-paced entrepreneurial environment; fast learner with a natural eagerness to upskill.
- Highly personable and able to fit in with our hard-working team.
- Strong attention to detail.
- A commercial approach, with logical application of business acumen to relevant tasks.


Get help with your application
Your very own career expert that helps elevate your application to the next level.
What you’ll have
Essential Skills:
- Proven track record of customer service work (3+ years) and managing other team members (1+ years).
- Highly personable, ability to form good working relationships, energize, enthuse and drive a team forward.
- Exceptional communicator, particularly adept at written expression.
- Good, hands on, knowledge of tools such as helpdesks and e-commerce platforms (Shopify and Gorgias would be a plus).
- Proven track record of managing resource to ensure consistent delivery across multiple time zones and regions.
- Proven experience of developing and implementing brand-specific customer service and engagement protocols.
- Great problem-solving skills and a dedication to finding the most efficient and complete solution to issues as they arise.
- As the responsibilities of this role are varied, you must be a great all-rounder with the ability to manage multiple projects and deliverables simultaneously.
Advantageous:
- Proven track record of using Excel or other programmes to produce KPI reports.
- Experience working in or an interest in the fitness, wellness and/or Yoga industries.
- Experience working in a start-up or fast-growing ecommerce business.
What we’ll bring
- Competitive salary
- Private Health Insurance
- Pension contributions
- Good holiday allowance
- Monthly fitness/wellness/gym allowance
- Hybrid working arrangement
- Currently Wednesday & Thursday office days at our wonderful space in Camden Town, Central London.
- Probably the best people you’ve ever met and an exciting calendar of team social gatherings and events!
- We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage the practice of Yoga, challenge the norm, make the world a better place, treat people right, have a positive impact, give back, and have fun.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location