AQA
Customer Insight Analyst
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Job title: Customer Insight Analyst
Contract type: Permanent
Location: Manchester
Salary: £36,000 to £38,200
Working arrangements: Hybrid working, with a minimum of two days a week in the office
Do you enjoy looking beyond the data to uncover what it really means? Are you energized by asking questions, exploring possibilities and making sense of complex information, even when all the answers aren't immediately clear?
This is an opportunity to join AQA's evolving Customer Intelligence team. Using your curiosity, analytical thinking and sound judgement, you'll help us better understand our customers and competitors, shape important business decisions and uncover valuable insights.
Purpose of the Role
As a Customer Insight Analyst, you'll help AQA better understand its customers by turning information from multiple sources into clear, actionable insight.
This is more than a reporting role. You'll look beyond the data to identify patterns, explore underlying causes and build a deeper understanding of customer needs and experiences. Through your analysis and recommendations, you'll help colleagues and leaders make confident, evidence-based decisions.
You'll join a developing Customer Intelligence team, so you'll need to be comfortable working with ambiguity, adapting to evolving ways of working and helping shape a more proactive, forward-looking approach to insight.
In this role, you'll be responsible for:
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- Analysing customer, research, behavioural and panel data to identify trends, anomalies and opportunities, bringing different sources together into a clear and meaningful story.
- Creating dashboards, reports and accessible data visualisations that give stakeholders practical insight and recommendations.
- Working with teams across AQA to understand their questions, challenge assumptions and influence decisions through trusted evidence and customer insight.
You'll thrive in this role if you're curious, enjoy exploring unanswered questions and can see beyond individual data points to understand the bigger picture. You'll bring:
- Experience using quantitative and qualitative research methods to analyse information and generate actionable insight.
- The ability to handle large or complex datasets while continuing to question what the information means and what else needs to be understood.
- Experience presenting complex findings clearly through reports, dashboards, visualisations or data storytelling.
- Confidence advising and influencing stakeholders through evidence-based recommendations.
- A proactive and adaptable approach, with the ability to work effectively when processes or information are still developing.
What's in it for you?
You'll help shape an evolving Customer Intelligence team, with the opportunity to influence how insight is generated, shared and used, rather than stepping into a role where everything is already defined.
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- Influence decisions that affect AQA's customers, products and future direction.
- Explore different sources of customer and competitor information.
- Develop your analytical, research, influencing and data storytelling skills.
- Work with stakeholders across a wide range of teams and business areas.
- Help build a more proactive and customer-focused approach to decision making.
Diversity and inclusion statement
At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone—regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation, or background—is valued, respected, and empowered to thrive. We actively promote inclusive language, avoid stereotypes, and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.
Application process
- To apply, please submit your CV and a cover letter outlining your suitability for the role by 23.59 on Sunday 16 August.
- First stage interviews will take place remotely on 24 and 25 August, second stage interviews will take place in our Manchester office on the week of 31 August.
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