Accu
Customer Insight & Segmentation Manager
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Want to be part of something bigger?
If you’re ambitious, love the new, then we’re just for you. We service more than 70% of the top 100 global manufacturers. We're on a mission to be the most loved component buying experience that's ever existed. Want to join our mission?
Who Are Accu?
Watch our intro video to see why this is the company you want to join.
We're the new kind of component company. We’re here for the engineers, the innovators, the designers and the pioneers who are driving change. We blend cutting-edge technology with passionate people to deliver an award-winning experience to customers all over the globe.
Forget the old way of buying components. Choose Accu and get Building Tomorrow. We have an “Excellent” TrustPilot rating and an overall “5 Star” rating on Google. We truly are nuts about offering the best experience to all our customers.
THE ROLE
We’re looking for a Customer Insight & Segmentation Manager. A CRM, lifecycle and personalisation role with a data core, on a 4-day week. If you love turning customer data into experiences people actually notice, you'll fit right in.
This role sits within Accu Digital, the in-house digital agency for the Accu Group, serving customers in the UK, US, Australia and beyond. You'll own how Accu understands its customers, and what we do with that knowledge. You'll build the segmentation behind every customer we serve worldwide, then use it to make our emails and website feel made for each engineer.
We have the raw material: 500,000+ products, customers across 38 industries from medical and aerospace to motorsport and subsea, and a new e-commerce platform launching in 2027. What we don't have yet is one person who owns the segments and turns them into revenue. That's you.
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You'll report to the MD of Accu Digital and work closely with BI, UX, marketing, sales and customer teams.
RESPONSIBILITIES
- Segmentation: own our customer segments across every market (38 industry verticals, plus company, lifecycle stage, value and behaviour), working with BI to keep the data clean and trusted.
- Email: run always-on journeys and campaigns in Klaviyo, built on those segments, for every market we serve.
- Website personalisation: decide who sees what, from home pages and recommendations to landing pages and on-site messages, and shape personalisation on our new platform.
- Audiences: feed segments to our paid media, sales and service teams.
- Proof: test everything against a control group and report what it earned.
- Consent and deliverability: keep our data compliant across the UK, EU, US and Australia, and our emails landing in inboxes.
SKILLS REQUIRED
- Several years in CRM, lifecycle or e-commerce marketing, including segmentation and personalisation you've run hands-on.
- Confidence with data: you work with our BI team to understand it and turn it into action.
- Experience with Klaviyo or a similar marketing automation platform.
- A test, learn, adapt mindset: you measure against control groups and stop what doesn't work.
- Outstanding writing skills: clear, engaging and human, and technical when it needs to be.
- B2B experience, ideally with technical buyers; B2C experience is a plus.
- A working knowledge of UK GDPR and PECR, and an appetite for international consent rules.
- Comfort leading work across BI, UX, marketing and sales without managing those teams.
- Alignment with our values: Innovate · Change · Respect · Grow · Fail · Serve
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IT WOULD BE GREAT IF YOU HAD
- Experience across several markets or legal entities
- Snowflake or another cloud data warehouse
- Using AI tools to produce and test content at scale
THE TEAM AND WHAT WE OFFER
We’ve created a self-directing workplace that cultivates a culture of inclusion and belonging, whilst allowing everyone to grow. We have built a close-knit team with an extremely low employee turnover rate, here’s a few things you can look forward to:
- Competitive salary with a transparent pay structure.
- Opportunity for progression at a high growth company.
- 4 day working week.
- Remote and flexible working.
- 6 weeks paid annual leave. Earn up to 7 weeks through our length of service bonus.
- Up to 6 months paid maternity leave and 1 month paid paternity leave.
- Pension scheme.
- Octopus Electric Dreams salary sacrifice EV scheme
- Accu Academy - a fund to grow our employees' skills.
- Bean to cup coffee, soft drinks and fresh fruit in the office.
- Sports and Social activities; including escape rooms, go-karting, food, drink and much more.
- Cycle to work scheme.
- £300 birthday bonus.
SALARY
£42,043 - £48,337
LOCATION
Hybrid Accu HQ, Hope Bank Works, New Mill Road, West Yorkshire, HD9 6PT
JOB TYPE
Full time, Permanent
WORKING DAYS/HOURS
4 Day Working Week (Monday-Friday) 34 Hours per week (8:30-5:30)
If you’d like to join us on our mission to build a better tomorrow, apply and take the next step today to help us build tomorrow.
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