Levi Strauss & Co.
Customer Lifecycle Analyst
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Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the job
Be part of the CRM transformation at Levi’s! We’re looking for a CRM expert to help to drive automation, incremental revenue, and an enhanced customer experience. Automation and personalisation are key pillars of our new Customer Lifecycle Marketing proposition. The Customer Lifecycle Analyst will analyse, build and deploy customer communication journeys, automations (email, SMS, App Push), and dynamic elements in our omni messaging platform.
This role demands analytical expertise, project management proficiency, and CRM best practice knowledge. With a particular focus on audience building and journey optimisation.
Based in our Central London office, you will report directly to the Head of E-Commerce Analytics for Europe whilst working closely with European cluster, Global, and Cross functional teams.
Key Responsibilities
- Own the end-to-end customer lifecycle strategy from acquisition to retention and reactivation, blending experimentation with automation to scale impact across channels.
- Act as the CRM analytics engine: write SQL to query large datasets, perform cohort and lifecycle analyses, run segmentation deep dives, and size opportunities that inform roadmap and targeting.
- Translate analytical findings into action: define hypotheses, design A/B and multivariate tests, set success metrics, and operationalize winning variants in automated journeys.
- Design, build, and deploy customer journeys and automations across email, SMS, and app push, including triggers based on behavioral, transactional, and predictive signals.
- Lead advanced audience strategy: develop segmentation frameworks, propensity and lifecycle models partnering with Data/Tech, and operationalize these into targeting and personalization at scale.
- Collaborate with Paid Media to orchestrate cross-channel journeys ensuring a connected customer experience.
- Leverage our CDP to drive business growth and manage CRM audiences, from identity resolution and audience creation to activation and measurement across owned and paid channels.
- Oversee CRM tooling and data flows in partnership with Product/Tech and external partners; ensure the right infrastructure and governance to support real-time personalization and measurement.
- Monitor and optimize deliverability and channel health; troubleshoot issues and implement best practices for inbox placement and SMS/app push compliance.
- Run rigorous QA and in-flight optimization; maintain documentation of experiments, data definitions, and journey logic for transparency and scalability.
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About You
- Proven CRM analytics experience with hands-on ownership of automation and personalization.
- Advanced SQL skills with experience joining large tables, building reusable queries, and validating datasets.
- Comfortable with experimentation frameworks: test design, sample sizing, significance, and translating results into roadmap decisions.
- Proficient with marketing automation platforms and customer data platforms; understanding of event schemas and identity resolution.
- Strong business acumen and bias for action; able to prioritize high-impact opportunities and deliver in a fast-paced environment.
- Excellent communication skills in English with meticulous attention to detail; able to turn complex analysis into simple, persuasive stories.
- Strong project and time management skills across BAU and larger cross-functional initiatives.
- Passion for CRM and customer analytics; a champion of best practices across channels.
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This is a hybrid position based in our Central London Office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.
The expected starting salary range for this role is £45.500 – £66.000 gross per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance, and our needs. Salary ranges may vary by location and currency. Where roles are advertised across multiple locations, local ranges will apply.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION London, United Kingdom
FULL TIME/PART TIME Full time
Current LS&Co. Employees, apply via your Workday account.
Our common thread: We're originals. From day one, we've been doing it our way — creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.
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