Performance, Optimization, and Effectiveness

• Guide performance tracking and test-and-learn approaches for assigned campaigns and toolkits, including optimization opportunities such as A/B testing where relevant.
• Work with the Hub, markets, and specialist teams to identify what is working, what needs to improve, and what should be scaled, adapted, or stopped.
• Help improve customer-facing channel performance by maintaining quality, technical, and creative standards, supporting compliance, and embedding learning into future activity.
• Connect marketing activity to commercial outcomes, including MROI, brand health, volume, profitability, CLV, loyalty engagement, registration, and opt-in growth.

Market, Offshore Hub, and Customer Partnership

• Partner with markets to understand local requirements, market opportunities, and execution needs.
• Co-create outputs with markets, creative agencies, and specialist internal functions so that customer marketing activity is locally relevant, globally consistent, and practical to complete.
• Provide clear briefs, feedback, and guidance to the Hub and agency partners, helping to ensure outputs meet the agreed customer, commercial, brand, and channel objectives.
• Communicate progress, risks, requests, and opportunities clearly to relevant partners, bringing up issues early with a recommended point of view.

Standards, Reuse, and Ways of Working

• Find opportunities to reduce duplication, increase reuse, and make customer marketing delivery simpler, faster, and more effective.
• Role models strong delivery ownership by handling dependencies, tracking progress, and maintaining a clear view of risks, decisions, and next steps.

What You Will Need to Be Successful

• Confirmed relevant marketing experience, ideally including customer marketing, campaign development, trade-driving activation, CRM/lifecycle communications, or customer-facing channel marketing.
• Experience developing integrated campaigns, toolkits, content guidance, CRM/lifecycle content, channel assets, or activation materials that can be adapted across markets.
• Strong customer and commercial judgment, with the ability to connect customer needs, market context, brand priorities, and business outcomes.
• Ability to translate customer insight, campaign performance data, and channel metrics into clear briefs, recommendations, and marketing actions.
• Strong creative judgment, with the ability to judge what good looks like by channel and provide clear, constructive guidance to markets, the Hub, and agency partners.
• Good understanding of the marketing and channel mix, including owned channels, CRM, digital, paid social, OOH, POS, and PR.
• Strong project management and delivery ownership, including the ability to handle multiple workstreams, track dependencies, surface risks early, and maintain quality standards.
• Strong partner management and communication skills, with experience working collaboratively across markets, agencies, the Hub, and specialist teams.
• Confidence using independent judgment within agreed processes, including seeing opportunities to simplify ways of working, improve reuse, and raise execution standards.
• Customer-first and commercially minded approach, with the ability to balance customer relevance, brand consistency, channel effectiveness, and measurable business impact.

Why Join Us?

At BP, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Reinvent your career as you help our business meet the challenges of the future.

Travel Requirement

Negligible travel should be expected with this role.

Relocation Assistance

This role is not eligible for relocation.

Remote Type

This position is a hybrid of office/remote working.

Skills

• Advocacy
• Brand Management
• Commercial Acumen
• Customer Segmentation
• Generating customer insights
• Listening
• Offer and product knowledge
• Offer Development
• Sector, market, customer, and competitor understanding
• Translating strategy into plans

Future Location Notice

This role will start in Sunbury, London. BP has announced a planned office move to Timber Square, London, with all positions currently advertised in Sunbury, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.

Legal Disclaimer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status, or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to BP’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.