William Grant & Sons
Customer Marketing Manager - On Trade Nationals
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
On Trade Customer Marketing Manager
We're looking for an On Trade Customer Marketing Manager who thrives on turning brand strategy into impactful customer experiences.
This role sits at the heart of our commercial and marketing agenda, partnering with Brand and Sales teams to create impactful customer activations that drive consumer desirability, brand visibility and commercial growth. You'll lead the development of customer marketing plans across key national on-trade customers, including key pub groups such as Stonegate & Greene King.
If you are passionate about creating memorable brand experiences with iconic spirit brands and want to influence drinks activations across some of the UK's best-known bar/pub groups, we'd love to hear from you.
What We Can Offer You
- Competitive salary and benefits designed to promote our employees' financial wellbeing
- Eligibility to participate in a bonus plan
- Generous holiday entitlement with an opportunity to ‘buy’ or ‘sell’ some holiday entitlement
- Private Healthcare and Doctor@Hand (remote GP service)
- Participation in a defined contribution pension plan
- Employee Assistance Programme offering practical, impartial support on everyday matters
- Life Assurance cover of a multiple of eight times your annual basic salary
- Product allocation to enjoy our fantastic portfolio of brands
- Cycle to Work scheme allowing bike hire with savings and cost spreading
- Opportunity to claim up to £1,000 per year for a charity or charities
- Learning resources to help you be your best self
Main Responsibilities
- Develop customer activation plans aligned with brand, channel, and customer strategies
- Create compelling and bespoke activations that bring our premium brands to life within national on-trade customers
- Utilise shopper, consumer, and customer insights to identify high-impact marketing opportunities
- Work closely with Brand, Sales, and agency teams to ensure excellent execution of activation plans
- Manage budgets and marketing investment effectively to maximise return on investment and commercial impact
- Measure, evaluate, and analyse campaign performance, turning insights into recommendations for future growth
- Build strong relationships with internal and external stakeholders, influencing decision-making and driving successful outcomes
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Our Ideal Candidate
- Experience in Customer Marketing, Trade Marketing, or Channel Marketing
- Experience within FMCG, drinks, hospitality, or on-trade is desirable
- Excellent project management and prioritisation skills with experience managing multiple projects in a fast-paced environment
- Strong communication and stakeholder management capabilities, with the ability to build effective working relationships across functions
- Strong analytical skills with the ability to translate data and insights into actionable recommendations
- Experience managing budgets with strong governance and financial discipline
- Positive and solution-focused mindset with a passion for delivering high-quality, well-executed customer activations
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience, and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience, and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day every day”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.
We want to make sure that all applicants are treated equally. To support this, we will anonymise all applications during the screening stage. Details such as name, dates, and educational establishments will only be visible to the recruitment team and hiring leader once an applicant is invited to interview, these details are hidden during the screening stage. To be able to anonymise applications, they all need to be in the same format. You can upload a CV but we would also ask you to complete an application form – your CV will not be visible during screening. We hope you agree that this is good use of your time to help ensure a fair recruitment process.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location