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Nationwide

Customer Marketing Specialist

London
Posted 1 day ago
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Customer Marketing Specialist

Customer Marketing Specialist

We’re looking for a Customer Marketing Specialist to join our Customer Marketing team. You’ll work in one of our Performance Marketing squads, developing customer communications that help members understand what they need to do, why it matters and what happens next.

This is a hands-on communications role. You’ll take agreed briefs, customer insight, audience inputs and brand standards, then turn them into clear, accurate and compliant communications across channels such as direct mail, email, push notifications and digital prompts.

You’ll work with marketing, product, data, risk, legal, brand, channel teams and external partners to get work from brief to delivery. That means being close to the detail, keeping control of versions and approvals, and spotting issues before they become blockers.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

Start with a chat, not a search bar

Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

P

Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

We need someone who has already developed and delivered 1:1 customer communications in a governed environment. You’ll be comfortable working with briefs, propositions, segmentation, customer journeys, creative feedback and approval routes.

This won’t suit someone looking for a general coordination role. It will suit someone with strong marketing communications judgement, good copy instincts and the confidence to challenge unclear asks without slowing the work down.

We are happy to consider flexible working approaches to help you perform at your best.

This is a 6 month Fixed Term Contract opportunity.

At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

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For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. [https://nationwide-jobs.co.uk/life-at-nationwide/rewarding-you]

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

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Skills

Customer Communications
Copywriting
Segmentation
Customer Journey Mapping
Stakeholder Management
Performance Marketing
Direct Mail
Email Marketing
Push Notifications
Digital Prompts
Compliance
Brief Execution

Location

London, England, United Kingdom

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