Ionyze
D365 Marketing Technologist
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Location: Remot/Clients sites in North Greater London
Type: Contract - 3 months, highly likely to extend
The Role
We are seeking a D365 Functional Consultant who lives at the intersection of marketing strategy and technical execution. This isn't just about "system config"—it’s about understanding the modern marketer’s DNA and translating business goals into high-performing, automated customer journeys.
You will be our internal authority on Dynamics 365 Customer Journey Insights, responsible for ensuring our marketing function isn't just using the tool, but mastering it to drive measurable ROI. You’ll bridge the gap between high-level business context and deep technical configuration.
Key Responsibilities
- Strategic Alignment: Partner with the Marketing team to understand business objectives, customer personas, and conversion goals, translating these into technical roadmaps within D365.
- Deep Configuration: Execute end-to-end setup and optimization of D365 Customer Journey Insights, including real-time orchestration, segment building, and trigger-based journeys.
- Data Synthesis: Configure and manage data profiles, ensuring a unified customer view by ingesting and modeling data from various touchpoints.
- Marketing Enablement: Act as a "Marketing Technologist," advising the team on how to leverage AI-driven insights, A/B testing, and personalization features to maximize engagement.
- Technical Troubleshooting: Resolve complex functional issues within the D365 marketing ecosystem and manage integration points with the broader Power Platform.
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Skills & Experience
The "Must-Haves"
- Proven Track Record: At least 8 years of experience specifically supporting marketing functions through the implementation and optimization of marketing technology
- At least 4 years of experience specifically suppor with D365 Customer Journey Insights (formerly Dynamics 365 Marketing).
- Functional Expertise: Deep, hands-on experience configuring real-time journeys, lead scoring models, and marketing pages.
- Business Acumen: A strong understanding of modern marketing principles (e.g. demand gen, customer lifecycle stages, and attribution modeling).
- Data Mastery: Proficiency in working with Dataverse and understanding how to map complex data sets to create actionable marketing segments.
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The "Nice-to-Haves"
- Relevant Microsoft Certifications (e.g., MB-220: Microsoft Dynamics 365 Marketing Functional Consultant).
- Experience with Power BI for advanced marketing analytics reporting.
- A background in consultancy, with the ability to manage multiple stakeholders and "sell" the value of technical features to non-technical users.
Why You’ll Love It
You won't just be ticking boxes in a backend menu; you will be the architect of our customer experience. You’ll have the autonomy to suggest new ways of working and see your configurations turn into real-world results.
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