Dexata
DAM Product Owner (AEM Assets) – Contract
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Contract Type: Freelance / Contractor Commitment: 5 days per week Duration: 5–6 months Location: Hybrid – London (1–2 days per week on client site) Start Date: August 2026
About the Opportunity
We're looking for an experienced DAM Product Owner with strong Adobe Experience Manager (AEM) Assets expertise to support the next phase of a large-scale Digital Asset Management programme for a global enterprise operating across multiple international markets.
A core AEM Assets integration has recently gone live, but this role is about much more than supporting an implementation. You'll be responsible for driving the continued evolution of the platform, expanding adoption across markets, identifying new capabilities and integrations, improving governance and workflows, and ensuring AEM Assets delivers measurable business value across the organisation.
This is a highly strategic, hands-on Product Owner role. We're looking for someone who naturally takes ownership, identifies opportunities for improvement, works confidently with senior stakeholders, and can translate complex platform capabilities into practical business outcomes.
If you're passionate about enterprise DAM, modern content operations, AI, automation and the future of digital asset management, we'd love to hear from you.
What You'll Be Doing
Product Ownership & Strategy
- Own and prioritise the AEM Assets product backlog, balancing market needs, governance requirements, technical improvements and business value.
- Define and maintain the DAM product roadmap, driving platform adoption, capability expansion, workflow optimisation and integration opportunities.
- Build and maintain a DAM adoption and maturity framework, measuring platform adoption across teams, business units and markets.
- Translate business requirements into epics, user stories and acceptance criteria for Adobe partners and delivery teams.
- Lead prioritisation sessions with stakeholders across markets, implementation partners and technical teams.
- Make informed trade-off decisions between support, governance, enablement and new capability development.
- Track roadmap delivery against agreed KPIs and success measures, ensuring platform investment delivers measurable business outcomes.
Platform Operations, Governance & Enablement
- Own day-to-day platform governance, including support, incident management, technical troubleshooting and platform configuration.
- Maintain and evolve metadata models, taxonomy, naming conventions and governance standards to ensure assets remain searchable, reusable and compliant.
- Lead onboarding and enablement for new markets through training, documentation, knowledge management and adoption programmes.
- Build and maintain adoption dashboards, maturity assessments and reporting frameworks to identify improvement opportunities and demonstrate ROI.
- Define and document scalable operating processes, governance models and ways of working across multiple markets.
- Act as the trusted subject matter expert for stakeholders, translating technical concepts into practical business guidance.
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Platform Innovation & Capability Expansion
- Identify and prioritise new DAM use cases, workflow improvements and platform enhancements that increase business value.
- Drive evaluation and adoption of advanced Adobe Experience Manager Assets capabilities, including:
- Smart Tags
- AI-powered metadata and tagging
- Dynamic Media
- Content Hub
- Asset Insights
- Workflow automation
- APIs and integrations
- Reporting capabilities
- Identify opportunities to integrate AEM Assets with the wider MarTech ecosystem, including CMS, CDP, PIM, creative operations, content supply chain and marketing platforms.
- Explore opportunities to leverage first-party customer data to improve asset discovery, personalisation and content activation.
- Develop approaches for measuring creative effectiveness by combining DAM insights with campaign and media performance data where appropriate.
- Identify opportunities to leverage AI and automation to improve metadata quality, governance, asset discovery, search, workflow efficiency and overall user experience.
- Stay current with Adobe's product roadmap and emerging DAM best practices, proactively recommending new capabilities that deliver measurable business value.
What We're Looking For
Essential
- Significant experience owning the roadmap and backlog for an enterprise DAM, CMS or MarTech platform.
- Strong hands-on experience with Adobe Experience Manager Assets.
- Excellent understanding of:
- Metadata models
- Taxonomy design
- Asset lifecycle management
- Search optimisation
- Governance
- Permissions
- Workflow configuration
- Experience developing DAM operating models, governance frameworks and scalable ways of working across enterprise organisations.
- Demonstrable experience driving DAM adoption through stakeholder engagement, enablement, training and organisational change.
- Experience defining maturity models, KPIs, dashboards and reporting frameworks to measure platform adoption and business value.
- Experience implementing or driving adoption of advanced Adobe Experience Manager Assets capabilities, including areas such as:
- Smart Tags
- AI-powered metadata and tagging
- Dynamic Media
- Content Hub
- Asset Insights
- APIs
- Workflow automation
- Reporting
- Strong stakeholder management skills with the ability to communicate technical concepts clearly to business audiences.
- Experience working across large, complex organisations with multiple stakeholders, markets and implementation partners.
- Highly proactive with a continuous improvement mindset and the confidence to challenge existing processes and identify new opportunities.
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Highly Desirable
- Experience integrating DAM with:
- CMS platforms
- CDPs
- PIM platforms
- Creative operations platforms
- Marketing automation platforms
- Content supply chain technologies
- Experience working with first-party customer data to improve content activation or personalisation.
- Experience integrating DAM reporting with campaign, media or content performance data to measure asset effectiveness and business impact.
- Experience applying AI and automation to DAM processes, including intelligent tagging, metadata enrichment, workflow automation and content recommendations.
- Knowledge of Adobe Experience Cloud and the wider Adobe ecosystem.
Why Apply?
This is an opportunity to shape the future of an enterprise DAM platform at a pivotal stage in its evolution.
Rather than simply supporting an existing implementation, you'll influence product strategy, define the roadmap, expand platform capabilities, improve governance, unlock AI and automation opportunities, and help embed AEM Assets as a strategic capability across a global organisation.
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