Netrolynx AI
Data Analyst
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About The Company
MCS Group is a leading recruitment agency dedicated to connecting talented professionals with outstanding organizations across various industries. Renowned for our commitment to excellence and personalized service, we specialize in sourcing top-tier candidates for roles in marketing, technology, finance, and more. Our extensive network and industry expertise enable us to deliver tailored recruitment solutions that meet the unique needs of each client and candidate. At MCS Group, we prioritize integrity, professionalism, and a deep understanding of market trends to facilitate successful placements and foster long-term partnerships.
About The Role
We are seeking a highly skilled Senior Marketing Data Analyst to join Wolfspeed’s Marketing Analytics & Operations team. This pivotal role focuses on developing comprehensive reporting, analytics, and data infrastructure that will empower the marketing team with clearer insights into performance metrics and business impact. The ideal candidate will possess a strong technical background, particularly in Power BI and SQL, and be passionate about how marketing data connects to customer journeys, leads, and sales pipelines.
This hands-on position offers an exciting opportunity to integrate data from various systems, craft meaningful dashboards, and establish a unified view of marketing effectiveness. The role requires a problem-solver who enjoys optimizing processes, translating complex data into actionable insights, and supporting strategic decision-making across the organization. As part of this role, you will collaborate with stakeholders to understand their reporting needs, improve data quality, and develop scalable frameworks to support ongoing marketing operations and analytics initiatives.
Qualifications
The successful candidate will demonstrate strong technical and analytical capabilities, with experience in data extraction, analysis, and visualization. Essential qualifications include proficiency in Power BI for dashboard creation and reporting, as well as advanced SQL skills for querying multiple data sources. Experience working with large datasets and translating technical analysis into clear insights for non-technical audiences is vital. A proactive and curious mindset, coupled with problem-solving skills, will help you succeed in this role.
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While not mandatory, familiarity with marketing technology platforms such as Salesforce, Pardot, Google Analytics (GA4), Adobe Analytics, and marketing attribution tools will be considered advantageous. Candidates with backgrounds in marketing analytics or operations, especially those who have worked with CRM and marketing automation systems, will have an added advantage. However, we are open to professionals from diverse industry backgrounds who possess the necessary technical expertise and a demonstrated ability to work with complex data systems.
Responsibilities
- Build and develop Power BI dashboards and reports that provide Marketing and Sales teams with real-time visibility into performance metrics.
- Utilize SQL to extract, analyze, and manipulate data from multiple sources, ensuring accuracy and consistency across datasets.
- Integrate data from marketing platforms, CRM systems, and analytics tools to create a comprehensive view of the customer journey and marketing impact.
- Establish reporting frameworks for campaign performance, lead generation, conversion rates, pipeline development, and marketing return on investment.
- Enhance understanding of how marketing activities influence the sales pipeline and overall business results through detailed analysis.
- Develop practical approaches to attribution modeling and performance measurement to optimize marketing strategies.
- Collaborate with stakeholders to identify their reporting needs and translate these into effective dashboards and insights that drive decision-making.
- Improve data quality, consistency, and reporting processes across the marketing environment to ensure reliable and actionable insights.
- Identify opportunities to enhance data capture, connection, and reporting processes, fostering a more scalable marketing analytics framework.
- Work across different technologies and systems to create a cohesive and efficient marketing data ecosystem that supports ongoing operational needs and strategic growth.
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Benefits
Joining Wolfspeed offers the opportunity to work in a dynamic and innovative environment where your contributions directly impact business success. The role provides a platform for professional growth, with scope to develop into broader marketing operations or analytics leadership positions. Wolfspeed values its employees and offers competitive compensation packages, comprehensive health benefits, and opportunities for continuous learning and development. Additionally, you will be part of a collaborative team that encourages innovation, knowledge sharing, and a culture of excellence.
Equal Opportunity
Wolfspeed and MCS Group are committed to fostering an inclusive environment that values diversity and equal opportunity. We believe in creating a workplace where all individuals are treated with respect and fairness, regardless of race, gender, age, religion, sexual orientation, or background. We encourage applications from all qualified candidates and are dedicated to providing equal employment opportunities to support a diverse and dynamic workforce.
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