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The Role
Be the senior technical owner for media measurement standards, building and embedding a unified measurement framework across ATL, digital, testing, econometrics, and campaign reporting.
- Define KPIs, methodology principles, evidential standards, and confidence thresholds for media performance assessment.
- Design and deliver robust strategic geo-tests and incrementality experiments to provide credible evidence on growth drivers.
- Lead the technical design of tests end-to-end, from feasibility and market selection to evaluation and recommendation.
- Own Sky's end-to-end media measurement framework, defining KPI standards and methodological principles.
- Act as Sky's senior technical measurement authority, providing expert guidance on measurement design and campaign evaluation.
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What You'll Need
- Deep expertise in experimental design, causal measurement, and statistical analysis, with experience in large-scale media tests.
- Strong understanding of media measurement across ATL and digital, including econometrics, testing, attribution, and platform measurement.
- Proven experience developing measurement frameworks, standards, or methodologies.
- Strong technical capability, including complex SQL queries and Python (or equivalent) for data analysis and automation.
- Ability to translate complex measurement, testing, and modelling outputs into clear, commercially actionable recommendations.
- Experience leading and developing analysts or technical specialists in measurement and statistical thinking.
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What's On Offer
- Comprehensive pension package with up to 9% employer contribution.
- Private healthcare with mental health support and Aviva Digital GP.
- Discounts on Sky products including TV, Mobile, and Broadband.
- Opportunities for Sharesave and Tech schemes.
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