9fin
Senior Data Analyst - Content
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About 9fin
9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.
What You’ll Work On
You’ll be embedded with our content team, working directly with editors to turn engagement and coverage data into decisions that shape what we publish. Sitting within the analytics team alongside our analysts and analytics engineers, you’ll own content analytics end-to-end, from instrumentation through to the insight that changes editorial strategy.
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Build engagement measurement beyond readership Define and instrument the signals that reveal an article’s true value (e.g. time on page, scroll depth, click-through).
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Separate genuine engagement from passing interest Build tag-effectiveness analysis and LLM-based content classification so editors can see what actually resonates.
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Measure core and public audiences Quantify engagement for our core subscriber base (client value) and broader public reach (demand generation) — all across content, social, and video.
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Power data-driven coverage prioritisation Surface the highest-attention companies and situations so that editorial resources focus on the most contentious, market-moving stories.
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Track competitive coverage and story attribution Monitor coverage gaps, timeliness, and accuracy versus competitors, and attribute market-moving stories to 9fin.
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Explain what’s moving the numbers Diagnose spike drivers and build reproducible analysis frameworks rather than one-off dashboards.
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Own content datasets and the semantic layer Author dbt models on BigQuery and own the Omni semantic layer so the newsroom gets fast, trustworthy, self-serve answers.
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Be the embedded analytical partner to the newsroom Work directly with editors, translating content questions into analysis that shapes editorial strategy and helps us build a better distressed product than the competition.
About You
- A senior, hands-on individual contributor with real technical depth, excited to sit inside a newsroom and use data to shape coverage and content strategy.
- Proven analytics experience, ideally in media, B2B SaaS, or fintech, owning analysis end-to-end and driving real organisational impact.
- Expert SQL for complex analysis, optimisation, and reusable datasets.
- dbt & cloud data warehouse (e.g., BigQuery, Snowflake): commercial experience in building production models, tests, and documentation.
- Modern BI with an integrated semantic layer — capable of building self-serve dashboards and owning metric definitions (e.g., Omni, Looker, Thoughtspot).
- Engagement and event analytics — able to design tracking/instrumentation and analyse behavioural signals, with the statistical judgement to separate signal from noise.
- Fluent with AI tools — experienced in building LLM-based pipelines for classifying and analysing content at scale.
- A strong communicator who transforms analysis into clear narratives that editors and leadership can act on.
- Curious and a fast learner, comfortable quickly grasping distressed-market concepts; a background blending data and storytelling is a real plus.
- Finance or distressed-debt knowledge helps but is not essential.
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Bonus skills:
- Experience in content, web, SEO, social, or audience/growth analytics
- Python for deeper analysis.
Our Benefits
Financial & Insurance
- Competitive Salary (benchmarking at the top end of the market)
- Equity options
- Pension (with minimum employee contributions at 4% and 9fin matching up to 7%)
- Private Medical Insurance
- Paid sick leave with Income Protection for long-term illness
- Group Life Assurance
Flexibility & Wellbeing
- 25 days holiday per year
- Local public holidays (exchangeable for alternative days)
- Hybrid working model for flexibility
- Work abroad for up to 3 months a year
- Reinvestment in people: 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements
Training & Culture
- Professional learning & development budget
- Quarterly team socials
- Annual summer and winter company social events
Inclusivity & Commitment
At 9fin, we are dedicated to building a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that diverse teams enable creativity and productivity. If you’re excited by this role but your experience doesn’t perfectly align, we encourage you to apply anyway. You might be exactly who we’re looking for.
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