Stakeholder Collaboration & Strategy

• Work closely with Marketing, Commercial, Digital Product, and Insights teams to support analytics priorities that align with strategic objectives and campaign planning cycles.
• Contribute to the customer analytics roadmap alongside the wider ADA team, helping to identify new model opportunities and data enrichment strategies.
• Use evidence-based analysis to challenge existing assumptions, supporting a culture where strategy is informed by data rather than intuition.
• Support campaign effectiveness measurement by providing audience segmentation, targeting recommendations, and post-campaign attribution analysis.
• Support digital analytics initiatives where they intersect with customer analytics, including analysis of web behaviour, campaign performance, and digital engagement metrics.
• Contribute to personalisation efforts in collaboration with the Digital Product team, including A/B test design and evaluation where relevant to segmentation and targeting.

Data Analytics Platform

• Support the design and maintenance of ETL pipelines in AWS Glue that prepare, enrich, and transform data from CRM, ticketing, digital, and third-party sources for downstream modelling.
• Help ensure data quality and integrity across the analytics pipeline, implementing validation checks and monitoring for drift or degradation.
• Collaborate with the wider data team to improve the RFU's data architecture, contributing to platform decisions around storage, compute, and tooling.
• Maintain compliance with GDPR and data privacy standards, ensuring all customer data processing is documented, auditable, and secure.

Continuous Improvement

• Propose and implement process improvements that enhance the efficiency, reproducibility, and quality of analytical work across the team.
• Stay current with developments in analytics, data science, and visualisation, bringing new ideas and techniques to the team.

Qualifications, Skills & Experience

Essential

• Demonstrable experience in a data analysis role or another quantitative field, with a track record of turning data into insight that influences decisions.
• Strong SQL skills with experience writing queries against relational databases, including joins, aggregations, window functions, and CTEs.
• Proficiency with Tableau (or equivalent BI tool) for building interactive dashboards and data visualisations.
• Excellent communication skills, with the ability to explain analytical findings clearly to non-technical audiences both verbally and in writing.
• Experience working with CRM, ticketing, or marketing data in a commercial or consumer-facing context.
• Strong attention to detail and a commitment to data accuracy, with the ability to spot issues and trace them back to source.
• Curiosity and a genuine interest in developing data science skills, whether through formal study, self-directed learning, or side projects.
• Knowledge of GDPR and data privacy principles as they relate to customer data.
• Self-motivated and able to manage your own workload, balancing competing priorities and meeting deadlines.
• Committed to actively contributing to and building an inclusive culture in your role and day-to-day behaviours.

Desirable

• Experience delivering digital change in low-digital-maturity organisations or environments undergoing modernisation.
• Facilitation experience, including running workshops, gathering requirements, and resolving cross-team issues.
• Ability to design and deliver simple, effective training to support digital and data adoption.
• Understanding of Smartsheet or similar project management tools.

Personal attributes and experience

• Experience with Python for data analysis or data science (pandas, NumPy, scikit-learn).
• Familiarity with cloud data platforms, particularly AWS (Athena, Glue, S3, Redshift).
• Experience with GitHub or other version control tools.
• Exposure to customer analytics techniques such as segmentation, RFM analysis, or propensity modelling.
• Experience with Salesforce or a Customer Data Platform (CDP).
• Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Mathematics, Business Analytics, Economics).
• Background in sport, entertainment, membership, or subscription businesses.
• Experience with A/B testing or experiment design.
• Committed to embodying the ethos of our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions, and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day-to-day behaviours.

Application Information

• Please submit an anonymised CV (i.e., please exclude personal details). You do not need to submit a cover letter.
• The closing date for applications is 22nd October 2026 at 12:00 noon.
• Interviews are anticipated to take place on Monday, 26th October 2026.
• Please note that we reserve the right to close this vacancy early if we receive a high volume of applications. We encourage interested candidates to apply as soon as possible.

Additional Information

• All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence.
• We want you to have every opportunity to demonstrate your skills, ability, and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

About England Rugby

England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union, and develop the sport for future generations.

Our Core Activities

• Rugby – supporting rugby from grassroots to performance level
• Commercial – building partnerships and hosting matches and events
• Running the business – ensuring our organization and people can thrive

Our Culture

At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better