Digital Waffle
Data Analyst

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A leading ecommerce retailer is hiring a Senior Data Analyst to help drive smarter, more commercially focused decision-making across the business.
This is a hands-on senior analytics role with leadership responsibility for a small team. You’ll build and improve reporting, data models and dashboards, while also mentoring analysts and helping stakeholders turn data into practical business decisions.
Role: Senior Data Analyst
Salary: £60,000 - £65,000
Location: Hereford, hybrid working - 2 to 3 days per week onsite
What you'll be doing
- Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
- Lead and mentor a small team of Data Analysts, providing technical guidance and support.
- Turn large datasets into clear, actionable insights that improve commercial performance.
- Lead cross-functional analytics projects and help uncover opportunities for optimisation.
- Own the quality and consistency of reporting across the business.
- Manage incoming data requests, prioritise effectively and delegate work across the team.
- Improve BI tools, processes and reporting standards.
- Work closely with the Data Science Manager on the wider analytics and data roadmap.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you'll need
- Strong commercial experience within data analytics or business intelligence.
- Excellent SQL skills with experience querying large-scale datasets.
- Experience building dashboards, databases and reporting solutions.
- Proven ability to translate data into actionable commercial insight.
- Experience mentoring or managing junior analysts.
- Strong stakeholder management and communication skills.
- Good commercial awareness and the ability to understand wider business performance.
- Experience working with cloud data platforms and modern BI tools.
- Highly organised, proactive and comfortable managing multiple priorities.


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Nice to have
- Experience with Google Cloud Platform.
- Experience using Looker or Google Analytics.
- Background within ecommerce, retail or another high-volume consumer environment.
This role would suit an experienced Data Analyst who enjoys combining hands-on technical work with team leadership and wants to play a key role in how a data-driven ecommerce business makes decisions.
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