Data and Insights (D&I) Manager

Department: Commercial and Marketing Operations

Location: London, UK

Role Objective

The Data and Insights Manager works in partnership with the D&I team and with a Business Unit (BU) to inform and improve brand strategy and tactical implementation initiatives. This individual will understand and anticipate the needs of the business, translating this into effective business analysis by using an appropriate mix of secondary data, primary market research, and competitor analysis. These analyses support a range of activities including monitoring and improvement of commercial campaigns, input into strategic market planning, and revenue forecasting. The D&I Manager translates and communicates their analyses into actionable recommendations to appropriate stakeholders. The D&I Manager will contribute actively to the D&I and wider DD&T team, including in the coaching of D&I Associates and in the dissemination of best practice.

Key accountabilities of the role

• Conduct and interpret market and brand analysis (using national and regional level data where appropriate) for the development of strategic and operational brand plans.
• Provide Competitive Intelligence to allow the team to anticipate changes in market landscape and begin to shape the environment to their competitive advantage.
• Monitor the performance of individual brands through management and analysis of key performance indicators (KPIs) and communicate results and recommendations to the brand teams.
• Develop a proactive market research/analytics project plans for each brand which aligns with business needs. Design, commission and manage market research or other third-party analysis projects necessary for the development of the brand covering aspects of strategy and promotional campaign implementation.
• Provide analytical and research outputs as required supporting business decisions on promoted products within the organisation’s portfolio. The client maintains a UK & Ireland data warehouse that drives reporting and dashboarding for all commercial stakeholders. The D&I Manager will maintain and improve relevant aspects of this system in close collaboration with their colleagues in D&I.
• Work in partnership with cross-functional business stakeholders and finance team to produce robust assumptions to feed into market, patient number, and revenue forecasts. Craft and present a cohesive narrative of the forecast to local and regional senior leaders.
• Partner with business stakeholders and across D,D&T team on data-driven customer engagement initiatives such as account/customer segmentation, next-best-action triggers, campaigns to ensure brand teams are delivering impactful promotion which meets customer and patient needs as well as delivers strong business results.
• Elevate capabilities through embedding a curious mindset which strives to use data to make strategic and tactical decisions to deliver against brand objectives.
• Keep up to date with developments in the availability of business insights data sources, reports, advanced analytics, Artificial Intelligence, and changes and developments within the pharmaceutical industry environment.