SalaryGuide
Data-led content and digital PR lead
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This is an in-house role at SalaryGuide
We're hiring for our own team - no agency, no recruiter, no client in the middle. You'd be joining us.
About SalaryGuide
SalaryGuide is a career intelligence platform for marketing professionals. We hold proprietary data on what marketing roles actually pay and what marketing careers actually look like, and we turn that data into tools, content and insight that help people make better career moves.
Our data has already been featured in Forbes, Moz, Search Engine Land and Growth Memo. We want to go a lot further: to be the definitive, cited authority on marketing salaries and career intelligence. The source journalists quote, and the source AI models reference.
The mission of this role
Make Salary Guide the cited authority on marketing pay and career intelligence.
You own the engine that turns our data into stories the industry cannot ignore: coverage in the top marketing publications, rankings on the searches that matter, and citations inside the AI tools people now use to answer career questions. This is one seat, and it is a build-it-from-here role. You are the engine, not a cog in one.
What you will own
- Turn our proprietary salary and company data into original, quotable content: data studies, indexes, reports and ranked pieces built to be cited.
- Pitch and land that data in the publications that matter (Forbes, Moz, Search Engine Land, Growth Memo and the wider marketing press), and build the relationships so they keep coming back to us.
- Grow our organic search visibility on the queries that matter around marketing pay and careers.
- Make Salary Guide a source that AI models cite, through structured, authoritative, well-referenced content.
- Build an owned audience, a newsletter and list fed by the content, so our reach does not depend on any single platform.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What success looks like
In your first 90 days
- A working production rhythm for data-led content: roughly one flagship data piece a month, plus lighter supporting pieces.
- At least one earned placement or citation in a target publication, using data we already have.
- A clear plan and a measured baseline for organic search and AI-citation growth.
By 6 months
- A repeatable pitch-to-placement motion producing regular coverage in the target tier.
- Organic visibility climbing on the core marketing-pay and career queries.
- A measurable presence in AI answers for those queries, and a growing newsletter audience.
By 12 months
- SalaryGuide is a name the target publications come back to, not a one-off.
- We rank at the top for the money queries and show up as a cited source across the major AI tools.
- The authority is visible in the numbers: compounding organic and referral traffic.
Who you are
These are the non-negotiables. The first two are the pillars of the role. If either is not you, it is not a fit.
- Data storyteller. You can turn a dataset into a story a journalist actually wants to run. This is the thing we are really hiring for. Show us examples.
- Experienced SEO. You come from an SEO background and know it properly: search intent, keyword and topic strategy, the technical fundamentals, and how pages actually earn rankings. We are not teaching you SEO from scratch. You arrive with it, and you can point us at rankings you have moved.
- Proven at earned media. You have earned real coverage and links from real publications, not just published content that sits there.
- Sharp writer. You write well, fast, and in plain language, and you can make numbers interesting.
- Self-starter. You are commercially minded and self-directed. You do not need a queue of briefs to be useful.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What you will grow into
You already have the foundations. These are the newer edges you will own and shape as you go.
- GEO. Getting cited by AI models. This is new ground for everyone, and your SEO instincts are the foundation for it. We want someone eager to own it and work it out with us.
- Owned audience. Newsletter and audience growth as the content compounds.
Who this is not for
- Paid and performance marketers who live in ad accounts. This is an earned-authority role, not a paid-acquisition one.
- Generalist social media managers looking to schedule posts.
- Anyone who needs a big content team and a steady stream of briefs behind them.
The details
- Contract, remote, around £2,500 per month.
- Flexible days, consistent output. We care about the outcomes above, not hours logged.
- You work directly with the founders, with full access to the data and the freedom to build this the way you know works.
How to apply
Email us an example of some of your proudest work with metrics attached please to support@salaryguide.com
Send us:
- A short note on why this role fits you.
- One example of a data-led piece or campaign you turned into real coverage or links. Tell us what the data was, what you built from it, and what it earned.
That one example tells us more than a CV ever will.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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