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Pwc UK

Data Quality Analyst, Senior Associate

Birmingham
Posted about 16 hours ago
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About the role:

This is a key role within our Data & Insights team, delivering data quality frameworks, products, and analytics that enable data-driven decision-making across the firm. You'll work with stakeholders from across Business Solutions – a collection of functions that enable our people and our business to perform at their best.

We're looking for a Senior Associate to drive improvements in data quality and build the foundations that enable AI-insight generation. This role combines hands-on data analysis and Power BI capability with strategic focus on data quality – identifying root causes of poor data, designing frameworks and products to address them, and working with stakeholders to embed a culture of continuous data quality improvement.

This is an exciting time to join the team. As AI reshapes how data teams operate, this role will evolve – moving beyond reactive data cleaning towards becoming a trusted advisor who helps the firm build trustworthy data assets, ask better questions, and embed data-driven decision making at scale. We're looking for someone energised by that shift.

What your days will look like:

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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  • Develop and implement data quality frameworks, roadmaps, and scalable controls that improve data maturity, reduce manual intervention, and increase confidence in data assets.
  • Create and optimise Power BI dashboards, scorecards, monitoring tools, and semantic models to identify, track, and report on data quality issues and improvements.
  • Analyse and investigate data to identify trends, anomalies, and root causes, collaborating with source system owners to resolve issues and improve data quality at source.
  • Partner with stakeholders across the business to translate data quality challenges into business impact, promote data governance best practices, and drive continuous improvement through innovation, knowledge sharing, and AI-enabled solutions.

This role is for you if you’re:

  • Experienced as a data analyst and Power BI developer, with strong skills in data interrogation, quality assessment, DAX, and data modelling.
  • A strategic thinker who can identify root causes of data quality issues, uncover trends, and drive long-term improvements rather than short-term fixes.
  • Passionate about data quality and governance, with a clear understanding of its impact on business decision-making, reporting, and AI-driven insights.
  • An excellent communicator and relationship builder, able to translate technical issues into business outcomes and influence stakeholders at all levels.
  • Curious and forward-thinking, with an interest in AI, automation, and innovative approaches to improving data management and analytical capability.
  • Collaborative, organised, and self-motivated, with the ability to manage competing priorities, share knowledge, and deliver high-quality outcomes; experience with Databricks, Workday, or ServiceNow is advantageous.

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What you’ll receive from us:

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.

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Skills

Data quality frameworks
Power BI
Data analysis
DAX
Data modelling
Data governance
Strategic thinking
Stakeholder management
Root cause analysis
AI-enabled solutions
Automation
Databricks
Workday
ServiceNow

Location

Birmingham, England, United Kingdom

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