Agency

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Critical Mass is looking for a bright, curious and detail-focused Data Selections Analyst to join our growing team in London.

This is an exciting opportunity for someone with experience in data selection, processing or direct marketing who wants to develop their career within an agency environment. You’ll work as part of a specialist Data Selections team, sitting at the intersection of Marketing, Data Planning, Analytics and Operations and supporting campaigns for a large, high-profile client.

The role offers exposure to complex datasets, campaign targeting and selection, data quality and analysis, as well as opportunities to get involved in new tools, technologies and project work.

What you'll be doing

You’ll play an important role in the end-to-end delivery of campaign selections, ensuring data is accurate, compliant and delivered on time.

Your Responsibilities Will Include

• Working with Client Leadership and delivery teams to understand project briefs and translate requirements into clear data specifications.
• Creating data briefs and working with Data Planners to implement campaign targeting and test plans.
• Selecting and processing data for multi-channel campaigns, including direct mail, email, SMS and other customer communications.
• Working with large and complex datasets while maintaining a high level of data accuracy and integrity.
• Carrying out data quality checks, campaign counts and queries throughout the production process.
• Performing quality assurance checks on your own work and reviewing selections produced by colleagues.
• Supporting campaign development through ad hoc analysis and data queries.
• Producing regular reports and completing day-to-day data administration.
• Using data and analytical tools to respond to customer queries and information requests.
• Getting involved in project work, process improvements and opportunities to introduce new tools and technologies.