Royal British Legion
Data Selections Analyst
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Role: Data Selections Analyst
Location: Homebased, UK
Contract Type: Fixed term, 18 months
Hours: Full time, 35 hours per week
Salary: £37,638 per annum
About the Role
As a Data Selections Analyst, you’ll play a key role in turning supporter data into well-targeted, well-timed campaigns across fundraising, membership, Poppy Appeal, and campaigns. Working with a CRM database of more than four million records, you’ll use Apteco FastStats and PeopleStage to build and deliver the audience selections behind a wide range of multi-channel activity, from long-term campaign programmes to fast-moving requests where priorities can change quickly. You’ll work closely with Campaign Managers and colleagues across Data & Insights, IT, and external partners, bringing your technical expertise into the planning process and helping shape the best approach rather than simply taking a brief and running with it.
Why Join Us?
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
What We're Looking For
We’re looking for someone who enjoys getting into the detail of data and understands how the right selection can make a real difference to campaign performance. You’ll need strong experience of data manipulation and CRM or database marketing, ideally with hands-on knowledge of Apteco FastStats and PeopleStage or a similar platform. Just as important is the ability to spot what others might miss: understanding consent and suppression requirements, identifying potential clashes or over-communication, challenging a brief where needed, and making sure every extract is accurate before it reaches a supporter. You’ll be comfortable managing several campaigns and deadlines at once, while maintaining the high level of accuracy and quality expected when working with millions of supporter records.
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This is a role for someone who can combine technical confidence with strong communication and stakeholder skills. You’ll be trusted to explain complex data and selection decisions clearly to non-technical colleagues, work through competing priorities, manage relationships with suppliers, and contribute ideas that improve how campaigns are targeted and delivered. You’ll also have the opportunity to use campaign insight, segmentation, and propensity modelling to continually refine audience selections and support better return on investment. If you enjoy working where data, technology, and direct marketing come together, and want a role where your expertise is genuinely central to how campaigns reach the right supporters, this could be a great opportunity to join the team.
Working Conditions
You will be contracted to your home address, and you will perform most of your work remotely there, with occasional travel (including for monthly team meetings).
Employee Benefits
- 28 days’ paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity, and adoption leave
- Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial, and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
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Application Process
For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
Our Commitment
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
Interview Dates
Third / Fourth week of September – remotely via Teams.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
If you are an internal applicant applying for this secondment, please ensure you have discussed it with your line manager and obtained their approval.
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