Silverdrum
Data Strategy Director - FTC - Media Agency
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Data Strategy Director FTC
London | Fixed-term contract | Salary to £80,000
An exciting opportunity to lead data strategy for one of the UK’s largest and most data-rich telecommunications accounts. The client is highly engaged, technically sophisticated and willing to test new ideas, creating genuine scope to deliver industry-first work across audience strategy, AI, advanced bidding and privacy-first media. You will lead complex projects, influence senior stakeholders and manage an established data strategy team.
Company and benefits
- Join the specialist data and technology division of a major global media network.
- Lead data strategy across several well-known consumer telecommunications brands.
- Work with a progressive client that actively champions innovation and experimentation.
- Deliver high-profile projects with the potential to create agency and industry firsts.
- Access advanced audience data, technology, AI capabilities and specialist engineering teams.
- Work across a broad, collaborative team spanning strategy, transformation, planning and activation.
- Manage and develop an established team across Associate Director, Manager and Associate levels.
- Fixed-term contract with a required start date no later than January 2027.
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Role and responsibilities
- Lead the development of data-led audience and bidding strategies across paid media.
- Use the client’s extensive data and technology ecosystem to identify new testing and activation opportunities.
- Create strategic recommendations across addressable media channels and ensure activity is measurable and methodical.
- Own key technology and data workstreams, including advanced clean-room and cloud-based marketing solutions.
- Lead the development and evolution of the client’s paid media audience approach and playbook.
- Bring together client data, agency technology, AI capabilities and specialist partners to create innovative solutions.
- Translate between technical and non-technical teams, ensuring projects remain aligned with commercial and marketing objectives.
- Identify future data signals and products that could improve targeting, bidding and campaign effectiveness.
- Work closely with embedded engineering, technology consulting and media activation teams.
- Oversee the quality of work produced by the wider data strategy team and remove barriers to delivery.
- Help accelerate the practical adoption of AI across the account.
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Skills and experience required
- At least six years’ experience in a data-led digital media role within an agency, technology business, vendor or advertiser.
- Strong knowledge of paid media, audience strategy and data-driven activation.
- Experience using data and technology to improve campaign planning, targeting, bidding or measurement.
- Confidence managing senior clients and multiple stakeholders within a complex matrixed environment.
- Ability to turn technical concepts into clear, commercially relevant recommendations.
- A strong understanding of data products, AI and emerging advertising technology.
- Knowledge of privacy-first media and how changing data availability affects audience strategy.
- Previous experience managing or developing data strategy, media or technology specialists.
- Strong presentation, relationship-building and project leadership skills.
- Telecommunications experience would be beneficial but is not essential.
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