Silverdrum
Data Strategy Director - Media Agency
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Data Strategy Director
London | Hybrid, 3 days per week | Circa £95,000
A brilliant opportunity for a senior data strategist with media / ad-tech experience to help some of the UK’s biggest consumer brands use data more intelligently across their media activity.
This is a highly client-facing role combining audience strategy, technology consultancy and team leadership. You will bring together first, second and third-party data to create smarter audience strategies, then work closely with planning and activation teams to turn those recommendations into live campaigns.
Company and benefits
- Join the specialist data strategy division of a major global media network.
- Work across high-profile brands spanning FMCG, retail, travel, entertainment, food delivery and hospitality.
- Gain access to advanced audience intelligence, data collaboration and AI-powered technology.
- Work closely with the VP of Data Strategy, with strong exposure to senior clients and agency leadership.
- Influence how major advertisers approach privacy-first audience planning and activation.
- Lead and develop one or two Data Strategy Managers.
- Access extensive learning, development and progression opportunities across a global organisation.
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Role and responsibilities
- Lead the development of data and audience strategies across a portfolio of major consumer brands.
- Bring together first, second and third-party data to improve audience understanding, targeting and activation.
- Translate complex client challenges into clear, practical data strategies.
- Design test-and-learn programmes across addressable paid media channels.
- Work closely with media planning and activation teams to embed data solutions into campaign delivery.
- Act as a senior, client-facing consultant across data, technology and privacy-first media.
- Evaluate emerging technology and identify valuable applications for audience intelligence, data collaboration and AI platforms.
- Help clients adopt new data solutions and develop use cases that deliver measurable value.
- Support the development of AI-based tools that automate or improve elements of the data strategy process.
- Manage, mentor and develop one or two Data Strategy Managers.
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Skills and experience required
- Strong experience in data strategy, audience planning, digital media, advertising technology or a related area.
- A solid understanding of how first, second and third-party data can be applied across paid media.
- Experience developing audience strategies that translate into campaign planning and activation.
- Confidence presenting to clients and building relationships with senior stakeholders.
- Good knowledge of data products, identity, privacy-first marketing and emerging advertising technology.
- Ability to explain complex technical concepts clearly to both technical and non-technical audiences.
- Experience working across multiple stakeholders within a matrixed agency, technology or client-side environment.
- Previous line management or mentoring experience.
- A curious, commercial and forward-thinking approach to data and AI.
- Experience working with major consumer brands would be advantageous, particularly within FMCG, retail or travel.
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