Accenture UK & Ireland
Data Strategy & Platforms Associate Manager

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Associate Manager - Song Data & AI
As a Data Strategy & Platforms Associate Manager, you will lead teams and clients in shaping and delivering customer-centric data strategies that transform marketing, sales, and service performance.
You will define strategic direction, architect scalable solutions, and oversee the implementation of modern Customer & Marketing data platforms across complex organisations.
Key Responsibilities
- Lead enterprise Data Strategies across Marketing, Sales, and Customer Experience.
- Lead data product strategy, roadmaps, and value realisation.
- Own the definition and prioritisation of customer data products, use-case roadmaps, and value realisation.
- Define the key integration patterns between Customer and Marketing data platforms including CDPs, CRM, PIM, DAM, CMS, and Marketing Automation.
- Manage multi-disciplinary teams of consultants, architects, analysts, and client stakeholders.
- Oversee delivery quality, ensuring alignment between business objectives and technical execution
- Partner with technical architects to define scalable, cloud-native data architectures supporting customer 360, audience management, and advanced analytics.
- Act as a senior advisor to senior client stakeholders.
- Ensure strategies are measurable, defining KPIs and value-tracking frameworks.
- Facilitate workshops, executive steering sessions, and cross-functional alignment.
- Manage risk, resolve delivery challenges, and drive high levels of client satisfaction.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
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Required Skills & Experience
- Experience in Customer Data Strategy, Martech, CRM or Data Transformation roles.
- Hands-on experience with CDP, CRM, PIM, DAM, CMS, and Marketing Automation platforms
- Strong knowledge of Martech and Adtech ecosystems
- Strong understanding of segmentation, personalisation, decisioning, and predictive analytics
- Solid understanding of cloud data platforms (Azure, GCP, or AWS) and data engineering concepts
- Exceptional communication skills with the ability to influence senior stakeholders


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Preferred Background
Experience in marketing, media or creative organisations, consultancies, or within marketing or sales departments.
What’s in it for you:
Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
- 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
- Family-friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance plan and Mental Wellbeing support.
- Employee Assistance Programme, Career Development and Counselling.
- A range of generous Parental Leave offerings.
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