The Specialist Works | B Corp ™
Data Visualisation Executive
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About The Group
The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.
Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don't conform to category norms. Since they can't out-spend their competition, disruption is the safest move they can make.
The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They're powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.
Our clients share three common yet exciting challenges which define everything we do as an agency:
- Consumer - customer acquisition is key to their success
- Company - they are highly ambitious and built lean
- Category - they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category
Role Overview
As a TSW Data Visualisation Executive you will be a key member of a dynamic media activation team, and a critical part of our service delivery to clients. You will oversee the integrity and evolution of our reporting and attribution platforms.
Day to day you'll build, maintain and improve dashboards across our client base, mostly in Adverity, our core data platform. You'll pull together a variety of data into clear visual reports that answer questions, generate insight and demonstrate the impact of our work on our clients' businesses.
You'll work closely with the wider data team and our channel specialists to make sure the data behind each dashboard is accurate, well structured and easy to read. As part of this you'll collaborate closely with internal stakeholders, suppliers, and clients to ensure that data is provided correctly and that our data solutions adhere to the data governance required.
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This role is suited to someone with a background in data visualisation, an understanding of the fundamentals of media planning and buying, and a talent for interpreting data and distilling it into insight.
Requirements
- Build, maintain and improve client dashboards and reports, primarily in Adverity
- Pull together data from multiple marketing platforms into clear, accurate visual outputs
- Work with our channel specialists to understand what each client needs to see, and why
- Check the data behind every report. Spot errors, and question anything that doesn't add up
- Help clients get value from our dashboards, supporting them through onboarding and answering their questions
- Keep our reporting consistent and well presented across the agency, working to our templates and standards
- Suggest better ways to visualise data as you learn what lands with clients and what doesn't
- Work in a friendly but assertive way with colleagues, suppliers and clients to get things done to our standard
What you'll bring:
- 1-2 years' hands-on experience with a data visualisation platform used in the marketing or media industry. Adverity is what our stack is built around, so experience there is ideal. Looker, Power BI or Salesforce Marketing Cloud Intelligence (formerly Datorama) would also set you up well
- A real eye for data visualisation. You know a good dashboard from a cluttered one, and you care about the difference
- Comfort working with marketing or media data, and a grasp of the common metrics behind it
- Attention to detail. You check your numbers, and you notice when something's wrong
- The ability to explain what a chart is telling you in plain English, to people who aren't data specialists
Nice to have:
- Some SQL and/or Python experience
- Experience connecting data sources through APIs or platform connectors
- Exposure to more than one visualisation tool
Benefits
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We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.
We work a 9-day fortnight, meaning staff have every other Friday off!
We've built a benefits package that invests in our employees' long-term personal and professional growth and wellbeing.
Our Values
- Passion: You share your excitement about what drives you
- Inquisitiveness: Ask "what's possible?". Ask "why not?"
- Caring: Be a good professional, a good colleague and a good human
- Knowledge: Know plenty. Share it. Learn more
And we live them every day #IamPIC
Social and Environmental Commitment
At What's Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.
Having rolled out a What's Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving.
We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.
Your role will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.
Sound good to you? Then get in touch.
At The What's Possible Group our culture, our creativity and our passion is powered by people. People just like you. Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.
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