DDRE Global
DDRE GLOBAL DIGITAL MARKETING & MARTECH LEAD
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DIGITAL MARKETING & MARTECH LEAD
Department: Brand & Marketing // Reports to: Head of Brand & Marketing & Key Partnership: Technology / Product
Location: UK / Hybrid, with regular London presence // Employment: Full-time, Permanent
THE ROLE
We are looking for an exceptional Digital Marketing & MarTech Lead to build and progressively take ownership of DDRE Global’s digital marketing ecosystem.
This role addresses a critical capability currently sitting between Marketing, external partners and Technology. Initially, the focus will be heavily Marketing-led, transforming our website, SEO/GEO and CRM/marketing automation capability before progressively becoming a critical bridge between Marketing and Technology as our systems, automation and product ecosystem mature.
This is a hands-on role. We need someone who can do, diagnose and direct, technically capable enough to solve problems and challenge specialists, while commercially minded enough to understand why the technology exists in the first place.
The immediate priorities are Website, SEO/GEO and Marketing CRM/Campaign Monitor. The remit will then expand across paid media, data and analytics, dashboards, integrations, automation and wider MarTech.
DDRE Global is a disruptor brand. We want someone who combines technical depth with creativity and experimentation and actively explores how AI, LLMs, automation and emerging technology can create competitive advantage.
KEY RESPONSIBILITIES
Website & Digital Experience
- Take ownership of DDRE Global’s website ecosystem and ongoing optimisation.
- Manage CMS requirements, landing pages, UX and conversion journeys.
- Work with DDRE’s tech team on more complex technical requirements.
- Understand CMS architecture and website integrations.
- Diagnose issues and drive resolution.
- Progressively reduce unnecessary reliance on external website support.
SEO, GEO & Organic Discovery
- Own SEO strategy and implementation.
- Manage technical, on-page and content optimisation.
- Develop DDRE Global’s approach to GEO and AI-led search discovery.
- Work with Brand & Content to translate search insight into content opportunities.
- Establish clear organic visibility and performance reporting.
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CRM & Marketing Automation
- Own Marketing’s use of Campaign Monitor and associated CRM capabilities.
- Develop segmentation, customer journeys, workflows and automated communications.
- Improve lead nurturing and relationship marketing.
- Identify and execute opportunities to remove manual processes through automation and AI.
- Partner with Technology/Product where deeper technical development is required.
Data, Analytics & Visualisation
- Establish a clear Marketing measurement & attribution framework.
- Own relevant digital analytics.
- Develop dashboards connecting Marketing activity with useful commercial intelligence.
- Work with live data sources and visualisation platforms such as Power BI or Looker or similar.
- Translate data into recommendations and actions, not simply reports.
Paid & Digital Performance
- Progressively develop DDRE Global’s paid digital capability.
- Manage relevant search, retargeting and performance activity.
- Establish measurement, attribution and optimisation frameworks.
- Work with specialist partners where external expertise remains appropriate.
MarTech, AI & Integration
- Understand how DDRE Global’s website, CRM, analytics and wider Marketing technology connect.
- Work effectively with APIs and integrations, partnering with Technology on deeper architecture.
- Use AI and LLMs as core tools to increase the speed, quality and scalability of Digital Marketing.
- Bring sufficient hands-on technical/build capability to prototype or solve appropriate problems independently.
- Identify emerging technologies capable of creating meaningful competitive advantage.
Marketing // Technology Bridge
- Translate Marketing requirements clearly for Technology and Product.
- Partner with the Product Builder where Marketing requirements require white label owned technology capability or deeper product development.
- Ensure Marketing considerations are represented within relevant technology discussions.
- Maintain a clear distinction between Marketing technology ownership and core product development.
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SKILLS & QUALIFICATIONS
Essential
- 5+ years’ experience in Digital Marketing, Growth, CRM/MarTech or a comparable integrated role.
- Strong hands-on website/CMS management experience.
- Demonstrable technical and on-page SEO expertise, GEO & AI search optimisation.
- Strong CRM and marketing automation experience.
- Experience building customer journeys, segmentation and workflows.
- Strong analytics and performance measurement capability.
- Understanding of CMS architecture, APIs and platform integrations.
- Data visualisation/dashboard experience.
- Strong understanding of paid digital marketing.
- Strong AI/LLM fluency and evidence of applying emerging tools practically.
- Ability to work effectively with developers and technical teams.
- Strong commercial and creative problem-solving capability.
- Comfortable moving between hands-on execution and strategic recommendations.
- Curious, entrepreneurial and experimental mindset.
Highly Desirable
- Campaign Monitor experience.
- Power BI / Looker experience or similar tools (including ideally SQL, Google Tag Manager, Google Analytics 4)
- HTML/CSS knowledge.
- Hands-on prototyping or vibe-coding capability.
- Experience bringing previously outsourced digital capability in-house.
- Experience within luxury, property, FinTech or another high-value customer environment.
THE PROFILE
We are looking for a rare combination of digital marketer, technical operator, analytical thinker and creative disruptor. Someone who can diagnose what exists today while imagining what should exist tomorrow. You should not need an agency to tell you what good looks like. You should have the expertise to challenge specialists, the curiosity to experiment and the commercial judgement to know where technology genuinely adds value. This role does not build DDRE Global’s core product but it must understand technology deeply enough to ensure Marketing takes market lead and remains at the forefront of the industry.
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