Changan UK R&D Centre Limited
Dealer Marketing Executive
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Job Purpose
The Dealer Marketing Executive supports the dealer network across the North and South regions, ensuring consistent, effective, and brand-aligned marketing execution. Working closely with Zone Managers, this role is focused on improving local marketing performance, optimising spend, and delivering high-quality support to dealers to drive enquiries, footfall, and overall commercial performance.
Key Skills & Attributes
- Strong communication and relationship-building skills
- Proactive, organised, and able to manage multiple dealer requests efficiently
- Good understanding of digital and offline marketing channels
- Ability to analyse performance data and translate insights into action
- Detail-oriented with strong brand and quality awareness
- Collaborative mindset, working effectively with internal teams and external partners
- Customer-centric, solution-focused, and commercially minded
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- Improves dealer marketing performance and consistency across regions
- Ensures local marketing spend is used effectively and aligned to commercial goals
- Strengthens collaboration between HQ, agencies, and the dealer network
- Enhances customer engagement, enquiries, and retail performance at the dealer level
Dealer Support & Relationship Management
- Act as a primary marketing contact for dealers, providing guidance, best practice support, and day-to-day assistance.
- Manage dealer calls, requests, and enquiries in a timely, professional, and solutions-focused manner.
- Build strong relationships with Zone Managers to understand dealer needs, challenges, and performance priorities.
Marketing Execution & Campaign Support
- Work alongside the dealer marketing agency to plan, deliver, and optimise local marketing campaigns across digital and offline channels.
- Support dealers with campaign planning, co-funding requests, asset usage, and local adaptations of national activity.
- Ensure all dealer marketing aligns with brand standards, national campaigns, and compliance requirements.
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Performance Monitoring & Optimisation
- Track and review dealer marketing performance, identifying areas for improvement and recommending optimisations.
- Provide regular reporting, insights, and guidance to help dealers maximise ROI and improve local market impact.
- Monitor marketing spends across regions to ensure effective budget utilisation and value for money.
Process Management & Coordination
- Coordinate marketing activity between HQ teams, the dealer marketing agency, and dealer partners to ensure smooth execution.
- Maintain marketing documentation, calendars, and activity trackers to support organised, transparent operations.
- Support the rollout of new marketing initiatives, tools, and training for the dealer network.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London