Norton Blake
Delivery Lead
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Digital Brand Expression Delivery Lead
Contract | Financial Services | Digital Transformation
We are looking for an experienced Digital Brand Expression Delivery Lead to join a major financial services organisation on an exciting digital transformation programme.
The organisation has recently refreshed its brand expression and defined how this should translate across digital channels. The next phase is to shape and coordinate the rollout across a complex portfolio of digital platforms.
This is a senior delivery and transformation role, requiring someone who can operate confidently across design, product, technology, architecture and programme teams to turn an ambitious vision into a practical, achievable roadmap.
The Role
As Delivery Lead, you will assess the existing digital landscape, understand implementation options and dependencies, build stakeholder alignment and develop a pragmatic roadmap for the rollout of the new digital visual identity.
You will connect the digital implementation strategy with the organisation's wider brand transformation, design system and future technology direction.
This is an ideal opportunity for someone who combines enterprise delivery leadership with strong design and digital transformation expertise.
Key Responsibilities
- Define the delivery approach for implementing the new digital visual identity across a complex digital platform estate.
- Develop a phased, value-led roadmap aligned with the wider brand transformation programme.
- Assess implementation options, identifying risks, dependencies, constraints, opportunities and trade-offs.
- Work closely with senior stakeholders across design, product, technology, architecture, business and programme teams.
- Build alignment across multiple platform and business owners.
- Translate design and brand vision into a practical implementation strategy.
- Identify opportunities to deliver change incrementally through pragmatic, outcome-led phases.
- Coordinate multiple workstreams and manage complex interdependencies.
- Support decision-making by presenting clear recommendations and articulating the implications of different approaches.
- Ensure the roadmap considers the future direction of the organisation's design system and technology architecture.
- Facilitate workshops and discussions to clarify priorities, resolve ambiguity and maintain momentum.
- Communicate progress, decisions, risks and recommendations clearly to senior stakeholders.
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Key Deliverables
You will be responsible for producing:
- A clear delivery roadmap for the new digital visual identity.
- An evidence-based assessment of implementation options.
- A recommended delivery approach incorporating risks, dependencies and trade-offs.
- A value-sliced implementation plan with prioritised phases.
- Alignment between digital platform delivery, the enterprise design system and the wider brand transformation programme.
About You
We are looking for an experienced transformation or delivery leader who can operate effectively in a complex enterprise environment.
You will ideally have experience in one or more of the following areas:
- Enterprise-scale digital transformation.
- Design transformation or design programme leadership.
- Digital product or platform transformation.
- Enterprise design system implementation.
- Experience or service design with significant implementation responsibility.
- Technology or digital delivery strategy.
- Transformation roadmap development.
You will be particularly strong at turning ambiguity into structured options, making informed recommendations and creating alignment between senior stakeholders with different priorities.
Essential Experience
- Proven experience leading complex digital transformation, design or development initiatives.
- Strong experience creating delivery roadmaps and implementation strategies.
- Experience working across design, product, programme, technology and architecture teams.
- Demonstrable senior stakeholder management and influencing skills.
- Experience assessing delivery options and articulating risks, benefits and trade-offs.
- Ability to break complex transformation programmes into pragmatic, value-based delivery phases.
- Good understanding of digital design systems and their role within enterprise digital platforms.
- Experience managing multiple workstreams, dependencies and competing priorities.
- Sufficient Figma fluency to navigate, review and discuss design artefacts with design and delivery teams.
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Desirable Experience
- Financial services or retail banking.
- Large-scale brand transformation programmes.
- Enterprise design system implementation.
- Experience delivering change within regulated organisations.
- Experience working across large, complex digital platform estates.
What We're Looking For
The strongest candidates are likely to come from backgrounds such as:
- Design Programme Lead
- Design Transformation Lead
- Digital Transformation Lead
- Design Operations Lead
- Experience Design Director
- Service Design Director
- Principal Service Designer
- Digital Delivery / Transformation Lead
This is not primarily a visual design position. The brand expression and design direction have already been established.
The Opportunity
This is an opportunity to play a pivotal role in a high-profile digital brand transformation, shaping how a major organisation's refreshed brand expression is brought to life across its digital estate. You will have significant influence over the delivery strategy, working with senior stakeholders across design, technology, architecture, product and transformation to create a roadmap that can move from strategy into execution.
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