Adoreboard
Demand Generation Associate
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Adoreboard
Adoreboard is a Belfast-born AI company helping enterprises turn customer experience into measurable revenue outcomes. Our clients include Fortune 1000 organisations across financial services, healthcare, and other high-churn industries in the US, UK, and Australia.
We’re building our sales and demand generation function for scale, and we’re looking for a hands-on Demand Generation Associate to help execute campaigns that create qualified pipeline and drive growth.
The Opportunity
This is not a strategy-only role. You’ll take B2B lead generation campaigns from planning through to performance reporting. You’ll manage timelines, write conversion-focused copy, build campaign assets, support webinars and events, and track results to improve future campaigns.
You’ll work closely with Sales, Corporate Marketing, and the BDR/BDM teams to ensure campaigns are aligned with outbound activity and deliver real business impact.
What You’ll Do
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- Own and manage the campaign calendar across multiple concurrent campaigns
- Coordinate with design, sales, marketing, and external stakeholders to ensure campaigns launch on time
- Write high-converting copy for emails, landing pages, LinkedIn ads, and social content
- Build landing pages in WordPress
- Configure email nurture flows and marketing automation in HubSpot
- Set up campaign tracking using UTMs, tags, and integrations
- Support webinars, podcasts, and events with promotional and operational execution
- Monitor performance metrics including MQLs, CTR, conversion rates, and cost per lead
- Produce clear, actionable campaign reports
- Run A/B tests on subject lines, creative, and landing pages and feed insights back into future campaigns
What We’re Looking For
- 2+ years’ experience in a B2B marketing, demand generation, or campaign execution role
- Experience in a SaaS or technology environment is highly desirable
- Strong project management skills with the ability to manage several campaigns simultaneously
- Excellent copywriting skills across email, landing pages, and short-form ad/social content
- Working knowledge of HubSpot (or similar marketing automation/CRM platform)
- Experience with WordPress
- Familiarity with Google Analytics, UTM structures, and basic tracking setup
- Analytical mindset with the ability to turn campaign data into actionable insights
- Experience with LinkedIn organic and paid campaigns
- A commercial, growth-oriented mindset focused on leads and pipeline generated, not just assets delivered
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What We Offer
- Competitive base salary
- Hybrid working from our Belfast office
- Direct exposure to the full lead generation funnel
- A role where your campaign output is visibly connected to pipeline and revenue
- Clear opportunity to grow into a broader Demand Generation or Growth Marketing role as the company scales
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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