Clevertouch Consulting
Demand Generation & Growth Specialist
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Demand Generation & Growth Specialist
We're looking for a proactive, personable and commercially minded Demand Generation & Growth Specialist to join our Marketing team.
This is a marketing-led role focused on creating qualified pipeline for Clevertouch's services, software products and event technology solutions. You'll identify organisations that could benefit from our products and services, engage key decision-makers with relevant and personalised outreach, and generate meaningful sales conversations for our consultants and salespeople to nurture and progress.
Unlike a traditional sales development role, this position sits within Marketing and plays a key role in executing our demand generation and account-based marketing (ABM) strategy. You'll work closely with Marketing and Sales to engage target accounts through a combination of research, outbound outreach, event follow-up, social selling and campaign activation.
Success is measured by the quality of conversations you create and the pipeline you help generate. This is not about high-volume cold call, but about targeted, personal communications with the right people in the right organisations.
RESPONSIBILITIES INCLUDE:
Build Pipeline
- Identify organisations that fit our ideal customer profile, initially for our software products and event technology services, and later for our full-service offering.
- Research a dynamic, named target account list, and the buying groups and key stakeholders within them to uncover potential opportunities.
- Execute personalised outbound outreach via telephone, email and LinkedIn.
- Generate qualified meetings and opportunities for the sales teams.
- Maintain a healthy pipeline of engaged prospects across agreed target accounts.
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Support Marketing Campaigns
- Follow up leads generated through webinars, events, content downloads and marketing campaigns.
- Work closely with the Marketing team to activate ABM programmes for strategic accounts.
- Personalise outreach using campaign content, customer stories and industry insights.
- Help maximise ROI from marketing activity by ensuring every qualified engagement receives personalised, timely follow-up.
Collaboration & Market Intelligence
- Gather insight from conversations with prospects and share feedback with Marketing and Sales to refine messaging, campaigns and targeting.
- Identify emerging market trends, customer challenges and competitor activity.
- Ensure CRM records and engagement data are accurate and up to date.
ABOUT YOU:
You'll enjoy starting conversations and creating opportunities. You're focused, organised and motivated by connecting businesses with solutions that genuinely solve their challenges.
YOU'LL IDEALLY HAVE:
- Experience in outbound prospecting, demand generation, business development or lead generation within a B2B environment.
- Excellent written and verbal communication skills.
- Confidence engaging senior marketing and technology professionals.
- A personable approach with the ability to ask thoughtful questions and uncover business needs.
- Experience using CRM and sales engagement platforms.
- Strong research and organisational skills.
- A collaborative mindset and desire to work as part of an integrated Marketing team.
- Experience in marketing technology (MarTech), SaaS, software or B2B technology services would be advantageous but isn't essential.
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THE PACKAGE & BENEFITS:
- Competitive salary + commission
- Hybrid working (3 days in the office, 2 days WFH)
- Rewarding company quarterly bonus scheme
- Fantastic training and development available including funded certifications on MA platforms
- Holiday entitlement - 25 days increasing to 28 with length of service
- State of the Art office with onsite gym and wellness studio
- Lunch provided for 3 days a week
- Regular company socials
- CleverRewards – discounts at a host of retailers, exclusively for Clevertouch employees
- Cycle to work scheme
- Pension scheme
- EMI Shareholder scheme
As a Top 100 company to work for, Clevertouch constantly seeks to add to the list of benefits.
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