Insights Learning & Development Ltd
Demand Generation Lead
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Company Description
At Insights Learning & Development, we believe that when people understand themselves and those around them better, they can create extraordinary results. Our purpose is simple yet powerful: to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do.
For over 30 years, we have helped organisations across the globe unlock human potential through people development, leadership programmes, team effectiveness solutions, and our renowned Insights Discovery model. Trusted by businesses in more than 100 countries, we work with organisations ranging from global enterprises to growing businesses, helping millions of people improve communication, collaboration, leadership, and performance.
With 4 direct reports, you'll have the opportunity to shape the future of a globally recognised brand with a meaningful purpose at its core. You'll join a collaborative, international organisation where marketing plays a critical role in driving growth, strengthening partner relationships, elevating customer experience, and bringing our purpose to life for audiences around the world.
You will provide strategic leadership across demand generation, paid media, website performance, SEO, social media, and digital marketing, ensuring all activity supports commercial objectives and delivers measurable business impact. Working closely with Sales, Product Marketing, Sales Enablement, Brand, and Regional Marketing teams, you will create integrated go-to-market programmes that generate, capture, and convert demand throughout the customer journey.
Success in the role will be measured through pipeline contribution, revenue impact, campaign ROI, customer acquisition, digital performance, and the development of a high-performing global team.
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Job Description
What You'll Do
- Develop and execute a global demand generation strategy aligned to business priorities and growth objectives.
- Drive qualified pipeline, customer acquisition, and revenue through high-performing campaigns and programmes.
- Lead, coach, and develop a multidisciplinary global demand generation team.
- Set the strategic direction for paid media, SEO, AI discoverability, CRO, website performance, social media, and employee advocacy.
- Monitor and optimise performance through key commercial metrics, including pipeline, revenue, ROI, conversion rates, and CAC.
- Partner with cross-functional stakeholders to deliver integrated, customer-centric marketing programmes.
- Manage the global demand generation budget, ensuring investment is focused on the highest-impact initiatives.
How You'll Show Up
- You are a commercially minded marketing leader with a passion for delivering measurable growth.
- You combine strategic thinking with a hands-on, data-driven approach, using insight and experimentation to improve performance and maximise impact.
- You build strong relationships, influence stakeholders effectively, and create an environment where collaboration, accountability, and innovation thrive.
- You are curious about emerging technologies, AI, and evolving marketing trends, continuously seeking new ways to improve results.
Qualifications
What You're Great At
- Leading and developing high-performing global marketing teams.
- Building and executing integrated demand generation strategies that drive pipeline and revenue growth.
- Using data, analytics, and customer insights to inform decisions and optimise performance.
- Managing complex stakeholder relationships and influencing at all levels of an organisation.
- Translating commercial objectives into scalable marketing programmes and measurable outcomes.
- Driving innovation and continuous improvement across digital marketing, demand generation, and AI-enabled marketing practices.
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Additional Information
Benefits:
- 37 days holidays
- Discretionary Annual Bonus
- Private Medical Insurance
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Electric Car Scheme
- Gymflex
- Employee Giving
- My Advantage – Employee Discounts
- Critical Illness cover
- Employee Assistance Program
- Holiday purchase option
- Flexible working
Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/
Employment Basis: Permanent Full Time
Office Status: Remote
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