SR2
Demand Generation Lead
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Demand Generation Lead | B2B SaaS / FinTech | Bristol | Hybrid
Up to £65,000 + performance bonus & equity
SR2 are supporting a growing Bristol-based FinTech looking for a Demand Generation Lead to take ownership of how they reach, engage and convert new B2B customers.
This is a hands-on role for someone who enjoys understanding an audience, building targeted campaigns and turning marketing activity into genuine opportunities for Sales. You'll have plenty of freedom to test ideas, shape the approach and build something rather than stepping into a huge established marketing machine.
What you'll be doing:
- Owning B2B demand generation campaigns from initial idea through to delivery and optimisation
- Researching target organisations, audiences and key decision-makers
- Building targeted campaigns across email, LinkedIn, content, events and other channels
- Creating clear, engaging messaging for a complex technology product
- Developing campaigns to engage new prospects as well as nurture colder opportunities
- Working closely with Sales to define, qualify and progress leads
- Using campaign performance and customer insight to continually improve what's working
- Helping build a repeatable demand generation approach as the business grows
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What we're looking for:
- Strong B2B demand generation or growth marketing experience
- Experience owning campaigns end-to-end
- A good understanding of MQLs, SQLs, lead nurturing and the wider B2B sales funnel
- Experience marketing to larger organisations and multiple decision-makers
- Strong B2B writing and content skills
- Experience working closely with Sales to generate qualified pipeline
- SaaS, technology, professional services or another complex B2B background would be ideal
- Someone hands-on, curious and comfortable taking ownership
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You don't need to come from FinTech or financial services. We're much more interested in someone who understands sophisticated B2B audiences and knows how to build campaigns that create genuine opportunities.
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