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Fynapse is at a defining moment.
We’re building a new category around Finance Data and Intelligence, one that is becoming increasingly critical in the age of AI. This is a rare opportunity to help shape how we take that category to market, build demand and unlock Fynapse’s next phase of growth.
Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world.
To support this, we are building a modern growth engine; one that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology.
As Demand Generation Lead, you will sit at the centre of this.
You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero-to-one, to define the strategy, not inherit it, and to build the machine that drives growth.
WHAT SUCCESS LOOKS LIKE
You consistently generate and accelerate high-quality pipeline by:
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- Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
- Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
- Proactively managing and optimising pipeline health, driving progression across funnel stages in close partnership with Sales.
- Piloting and scaling innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
- Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
- Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
- Building credibility with senior decision-makers by addressing real pain points and positioning Fynapse as a trusted partner.
You bring structure, creativity, and adaptability by:
- Introducing new ideas, tactics, and tools that strengthen our marketing impact, underpinned by an evidenced test-learn-iterate approach.
- Staying agile in approach, balancing short-term demand with long-term brand credibility.
- Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.
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SKILLS, QUALIFICATIONS & EXPERIENCE
- 3–5 years' experience in demand generation and acquisition marketing with demonstrable results.
- Proven track record managing cross-channel campaigns; SEO, social, paid, events, content, that deliver measurable pipeline growth.
- Hands-on expertise with MAPs (e.g. HubSpot, Marketo, Pardot) and CRM (Salesforce).
- Strong analytical skills and comfort with reporting, dashboards, and attribution models.
- Ability to balance attention to detail with big-picture process thinking.
- A collaborative, problem-solving mindset.
WHERE YOU WILL BE
This role is based from our London office, with hybrid working supported. It also requires regular travel in-country and/or overseas.
At Fynapse, hybrid working means employees come together for two days per week at their local office; an opportunity to collaborate, solve problems together, and stay engaged with the wider business community. We ask employees to come in every Wednesday, with the flexibility to choose a second day from either Tuesday or Thursday.
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