Caselton Clark
Demand Generation Manager
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Demand Generation Marketing Manager (Senior)
London, three days a week in the office
Up to £65,000 plus 10% bonus
The company:
With over 75 years of experience delivering innovative and enticing international events, our client is one of the most reputable and recognised organisations in its sector.
Internationally established with offices across the globe and backed by one of the world's largest investment firms, this company is a market leader in delivering events, information and media solutions.
The role:
This is a newly created role, so you would be building it rather than inheriting it. You own audience growth: bringing new people in and keeping them engaged all year round, rather than only in the run up to a campaign.
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- Own the demand generation strategy end to end, across paid media, organic search, organic social, partnerships and referral.
- Grow the audience year round rather than campaign by campaign, keeping the engine running between events.
- Build the automated nurture programme that onboards new data and hands genuinely engaged prospects to the campaign team.
- Own and allocate the demand generation budget across channels based on performance.
- Own the numbers: traffic growth, CPL, audience growth, engagement, conversion rates across paid media, landing pages and nurture emails.
- Manage and develop one direct report.
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You will need:
- Genuine demand generation or audience growth experience
- Knowledge of your own numbers
- Think segmentation at scale, databases you have grown, how you grow the size of an addressable audience and which levers you pull
- A real testing mentality
- Experience getting performance out of a paid media agency
The Benefits:
- 25 days' holiday plus bank holidays
- End of year shutdown
- Summer Hours in August, finishing at 3pm on Fridays
- Pension Scheme and Private Medical Insurance
- Free on site gym, cycle to work scheme and season ticket loans
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