Enso Recruitment are delighted to be partnering with a growing B2B SaaS business in the financial services space who are looking to bring on a dedicated Demand Generation Manager on board.

The Opportunity

This is a fantastic opportunity for an experienced, hands-on marketer who enjoys building things from the ground up and wants genuine ownership of a demand generation function.

You'll lead the Account-Based Marketing strategy from scratch, working closely with Sales to drive measurable pipeline impact across a portfolio of priority accounts.

This role is ideal for someone who's equally comfortable thinking strategically and rolling their sleeves up to get things done.

Key Responsibilities

• Design and execute tiered ABM programmes targeting priority accounts across new logo and whitespace opportunities
• Build quarterly campaign plans using intent signals and account data from HubSpot and Salesforce
• Develop campaign briefs, assets, and playbooks to ensure a seamless handoff between marketing and sales
• Coordinate bespoke landing pages, email sequences, and webinars to support campaign execution
• Build dashboards to track ABM engagement, pipeline influence, meetings booked, and opportunities created
• Deliver clear, regular reporting that demonstrates programme ROI and informs ongoing strategy
• Use Gong insights to identify patterns in buyer behaviour, objections, and wins
• Support customer marketing through nurture programmes for at-risk and expansion accounts