Morgan McKinley
Demand Generation Manager
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A high-growth B2B technology business is looking for a commercially minded Demand Generation Manager to drive pipeline growth across the UK market.
This is a hands-on role combining strategy, campaign execution, data and sales alignment, with responsibility for developing integrated programmes that generate qualified opportunities and accelerate revenue.
You’ll work closely with senior Sales and Marketing stakeholders, as well as global teams, to shape how the business engages with the market. The role offers the opportunity to make a tangible impact in a strategic growth market and help build the demand generation function as the business scales.
Key Responsibilities
- Develop and execute integrated, multi-channel demand generation campaigns across digital, email, content, webinars, events and ABM.
- Own campaigns end-to-end, from audience segmentation and messaging through to lead follow-up and sales handover.
- Lead UK field marketing and events, including sponsorships, roundtables and executive-level events.
- Develop and manage account-based marketing programmes targeting priority Enterprise accounts.
- Work closely with Sales and BDR teams to maximise pipeline generation and ensure strong alignment throughout the funnel.
- Take a data-led approach to campaign performance, attribution, ROI and pipeline contribution.
- Manage lead flow, scoring, routing and reporting through CRM and marketing automation platforms.
- Continuously test and optimise campaigns, messaging and channels to improve conversion and cost efficiency.
- Develop co-marketing programmes with strategic partners and manage joint campaigns and events.
- Bring UK market insight into wider global marketing strategy and share best practice across the team.
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About You
You’ll be an experienced B2B marketer with:
- 5+ years’ experience in demand generation, field marketing, growth marketing or a similar role.
- A strong track record marketing Enterprise SaaS or complex technology solutions to senior decision-makers.
- Hands-on experience delivering multi-channel campaigns across digital, email, events, webinars and content.
- Strong commercial and analytical skills, with experience measuring pipeline contribution, attribution and campaign ROI.
- Experience using Salesforce or a similar CRM and marketing automation platforms such as Marketo.
- Knowledge of ABM and intent data tools and approaches.
- Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills, with the ability to engage senior Enterprise audiences.
- A proactive, collaborative and commercially focused approach, comfortable working in a fast-paced, scaling environment.
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Desirable
Experience marketing into Financial Services or Insurance, particularly within a regulated environment, would be advantageous, as would experience working across EMEA or international markets.
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