Demand Generation Manager | Education Sector | London-Hybrid | £45k - £60k

The role

Our exclusive client has a product that works - schools that try it tend to want more of it - and now needs someone to build the engine that gets it in front of the schools that haven't found it yet. This is a full-funnel role: you're not just running campaigns someone else designed, you own demand generation for the product end to end, from the first LinkedIn post to the pipeline number on a forecast. There isn't a finished playbook waiting for you here - there's a rough one, and you're expected to write the rest of it as you go, ship it, and improve it in the open rather than wait for a perfect plan.

It's a hands-on-plus-strategic role in roughly equal measure. Some weeks you're at a conference stand having real conversations with school leaders; others you're deep in funnel data working out exactly where prospects are dropping off and why. Both matter equally here.

Because the audience is teachers and school leaders rather than typical B2B buyers, the channels and messaging that actually work are different from most SaaS marketing playbooks - which makes this a genuinely interesting problem to solve, not a paint-by-numbers marketing role.

Mission comes before everything else here. Our client doesn't treat “passionate about impact” as a nice-to-have line on a CV - this shows up directly in how you write copy and choose channels, because messaging that comes from genuine conviction reads differently to teachers than messaging that's just optimised for MQLs. That conviction is weighted equally with marketing track record, not a tie-breaker.

What you'll actually be doing

• Owning the demand engine end to end - setting the strategy, running the channels and campaigns, and owning the outcome, not just the activity metrics underneath it
• Running the events calendar in full: the flagship UK education-sector conferences the organisation shows up at, plus the ones it runs itself (webinars, roundtables, in-house events), from logistics through to the follow-up that actually converts
• Building account-based campaigns that move a teacher or school leader from first contact to sign-up, and from free trial to paying customer - tracked on activation and conversion, not just lead volume
• Building top-of-funnel presence in the exact rooms your buyers already occupy - senior-leader networks, teacher communities, the education press - so you're the name a headteacher already knows before they start looking
• Turning every win into fuel for the next campaign - case studies, quotes and referrals that actually get reused in sales conversations, not filed away and forgotten
• Diagnosing the funnel properly: finding exactly where sign-ups, MQLs and pipeline leak, testing fixes, and keeping a clear, current view of which lever actually moves the number