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Demand Generation Manager
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in United Kingdom.
As a Demand Generation Manager, you will lead the strategy and execution of multi-channel marketing initiatives designed to generate qualified leads and drive sustainable business growth. This role offers the opportunity to manage established acquisition channels, optimize marketing investments, and use data-driven insights to maximize campaign performance. Working in a collaborative, results-oriented environment, you will partner with cross-functional teams to align demand generation efforts with commercial objectives while continuously identifying new opportunities for growth. This position is ideal for a strategic and analytical marketing professional who enjoys balancing creativity with measurable performance.
Accountabilities
- Develop and execute comprehensive demand generation strategies to consistently generate qualified marketing and sales leads for B2B services.
- Manage, optimize, and scale key acquisition channels, including Google Ads (PPC), LinkedIn Marketing, review platforms, and SEO performance oversight.
- Allocate and monitor marketing budgets to maximize return on investment while ensuring efficient campaign performance.
- Track, analyze, and report on campaign performance using key demand generation metrics, providing actionable recommendations for continuous improvement.
- Collaborate with sales and internal stakeholders to align marketing initiatives with revenue objectives and lead qualification processes.
- Identify new growth opportunities, test innovative acquisition strategies, and optimize existing marketing funnels.
- Ensure accurate campaign tracking, reporting, and performance measurement to support data-driven decision-making.
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Requirements
- Minimum 5 years of experience in B2B marketing, demand generation, growth marketing, or business development within service-based organizations.
- Proven hands-on expertise managing Google Ads (PPC) and LinkedIn Marketing campaigns.
- Demonstrated success scaling multiple digital acquisition channels and consistently delivering qualified leads.
- Experience working with review platforms such as Clutch, G2, Trustpilot, or similar reputation management tools.
- Good understanding of SEO principles, reporting, and performance analysis.
- Strong analytical skills with the ability to interpret campaign data and make strategic optimization decisions.
- Experience managing monthly marketing budgets exceeding $10,000.
- Excellent communication, project management, and organizational skills with the ability to coordinate multiple initiatives simultaneously.
- Familiarity with HubSpot CRM or similar marketing automation and CRM platforms is considered an advantage.
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Benefits
- Fully remote full-time position with the flexibility to work from Europe.
- Competitive compensation package with performance-based bonus opportunities.
- 18 days of paid time off.
- Opportunity to manage high-impact marketing initiatives with significant ownership and autonomy.
- Collaborative international work environment focused on measurable results and continuous improvement.
- Exposure to a wide range of digital marketing channels and growth strategies.
- Opportunities for professional development and long-term career growth.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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