Rotageek
Demand Generation Manager
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đ Demand Generation Manager đ
A Bit of Background on Rotageek
Rotageek is a workforce management platform that helps businesses schedule, manage, and optimise their teams. We work with major retail, hospitality, and leisure brands to solve complex scheduling challenges at scale.
As Rotageek continues to grow its presence in the market, weâre building the demand generation engine that will fuel our sales team and help more organisations discover the value of smarter workforce management.
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Rotageek is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
đ Our Values: What We Live By
- Start With People: You champion the customer experience, create psychological safety, and help the whole team deliver with confidence.
- Own It, Together: You take responsibility for quality outcomes, collaborate across disciplines, and help turn incidents into learning.
- Clear Is Kind: You make defects, risks, coverage, and quality decisions clear, actionable, and respectful.
đ„ Why This Role Is SO Important
Weâre looking for a hands-on Demand Generation Manager to own the strategy, execution, and performance of campaigns that generate qualified pipeline for Rotageek.
Youâll sit at the intersection of Marketing and Sales, turning targeted audiences into engaged prospects and engaged prospects into sales-ready opportunities. Youâll help build a multi-channel demand generation engine across paid, organic, and owned channels, then iterate on it relentlessly based on data.
This is a role for someone who enjoys both setting the strategy and getting into the detail of campaign execution. Youâll help shape how Rotageek reaches key verticals and named accounts, improve lead quality, strengthen Marketing and Sales alignment, and make a measurable contribution to pipeline and revenue.
Key Duties & Responsibilities
Letâs be clear from the start: this isnât just a campaign coordination role. Youâll own the demand generation engine from strategy through to reporting, making sure every campaign has a clear audience, purpose, measurement approach, and commercial outcome. You are the pipeline builder, the campaign operator, and the person turning insight into action.
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- Owning Demand Generation Strategy: Defining and executing the demand generation strategy across paid, organic, and owned channels, including paid social, paid search, email, webinars, ABM, content syndication, and other relevant activity.
- Building Always-On Campaigns: Creating and managing always-on and campaign-specific programmes that generate MQLs and SQLs in line with pipeline targets.
- Aligning With Sales: Partnering closely with Sales to agree on lead definitions, handoff processes, and feedback loops that continuously improve lead quality and conversion.
- Managing Marketing Automation: Working with Growth Marketing to manage and optimise marketing automation, lead scoring, and lifecycle processes.
- Running ABM Programmes: Developing and testing account-based marketing programmes focused on key verticals and named accounts.
- Reporting on Pipeline: Owning campaign reporting and pipeline attribution, providing regular performance updates, and clear recommendations to senior stakeholders.
- Optimising Investment: Reviewing pipeline and ROI performance to improve budget allocation across channels and maximise commercial return.
- Creating Conversion-Focused Content: Collaborating with Content Marketing to develop landing pages, gated content, email sequences, ads, and other assets that convert.
- Testing and Learning: Staying close to demand generation best practice, emerging channels, and new tools, while bringing fresh ideas and experiments to the team.
- Improving the Funnel: Using performance insight to identify friction across the journey from audience engagement to qualified opportunity, then testing ways to improve conversion.
Key Competencies & Behaviours
- Commercially Minded: You understand pipeline, revenue-focused marketing, and the connection between campaign activity and business growth.
- Analytical: Youâre comfortable owning funnel metrics, campaign reporting, and pipeline attribution, and using data to make decisions.
- Hands-On Campaign Builder: You can move from strategy into execution, managing the detail required to launch, monitor, and optimise campaigns.
- Demand Generation Expertise: You have experience across paid media, email, webinars, ABM, content syndication, and other channels that create qualified opportunities.
- Confident with Systems: You have hands-on experience with marketing automation platforms such as HubSpot or Pardot and CRM systems such as Salesforce.
- Clear Communication: You can write compelling copy, brief creative and content effectively, and present strategy and results to senior stakeholders.
- Collaborative: You enjoy working closely with Sales and understand how strong alignment improves lead quality, handoff, and conversion.
- Test and Learn: You iterate quickly, course-correct based on results, and keep looking for ways to make the pipeline engine stronger.
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đ Why Youâll Love it Here
- đ The opportunity to build and scale Rotageekâs demand generation engine
- đŻ Clear ownership of campaigns, pipeline contribution, and performance improvement
- đ€ Close collaboration with Sales and senior stakeholders across the business
- đ The opportunity to shape how Rotageek reaches key verticals and named accounts
- đ§Ș A test-and-learn environment where new ideas and experimentation are encouraged
- đ± The chance to make a measurable impact on the growth of a scaling workforce management platform
The Hiring Process: Letâs Make it Personal! đ€
- đ Screening Call: Virtual via Google Meet with one of our team to have a friendly chat, learn more about your experience, what excites you about the role, and how you approach building demand.
- đ» Competency Interview: Online youâll meet the hiring manager, and weâll explore your campaign experience, channel knowledge, analytical approach, and how you work with Sales to generate pipeline. This is also your chance to ask us anything about the role and company.
- đą Final Stage Interview: Youâll meet members of the wider team and talk through how you would build a multi-channel demand generation programme, approach ABM, and use performance data to improve pipeline contribution.
đ Ready to Join Us? Apply Now!
âIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iâve been looking for.â
Jessica, London
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