Demand Generation Manager

Remote UK

About the role

Our client is a fast-scaling, AI-powered SaaS platform used by enterprise and mid-market businesses globally, looking for a Demand Generation Manager to own the top of the funnel: driving qualified pipeline through organic channels and owned paid budget.

This is a pipeline-accountable role rather than a brand or content-focused one, offering the chance to join a platform that has already established strong traction in the market, while still operating with the agility and impact of a small, growing team.

What you'll be doing

• Owning organic acquisition: SEO, content distribution, community/social, partnerships and co-marketing
• Planning and managing paid spend across paid search, paid social and retargeting against a defined CAC target
• Building nurture sequences (email/lifecycle) to move leads from top-of-funnel to sales-ready
• Defining and owning the MQL → SQL handoff with Sales, including lead scoring criteria
• Running experiments across channels and killing/scaling based on cost-per-lead and pipeline contribution
• Maintaining and optimising landing pages and basic on-page SEO
• Weekly funnel reporting (MQLs, SQLs, cost-per-lead, channel ROI) and monthly readouts to senior leadership
• Owning the marketing side of the CRM/marketing automation stack (HubSpot)