Archway International
Demand Generation Manager
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We are partnered with a fast-growing, technology-driven staffing platform that is transforming the temporary and contingent workforce market. They are looking for a Senior Demand Generation Manager to drive B2B demand generation across the UK and US.
This is a high-growth, build-and-scale role for a senior B2B marketer who thrives at the intersection of enterprise strategy, demand generation and hands-on marketing technology.
💼 London based
💼 Hybrid - 4 days per week onsite
You will:
- Own the delivery of ABM strategies, including account selection, intent signals, and sales-aligned workflows.
- Drive the shift from broad lead generation towards high-touch enterprise demand generation.
- Build integrated campaigns across brand, product, paid media, partners, and other channels.
- Develop and optimize LinkedIn and Google Ads strategies focused on high-intent enterprise accounts.
- Work closely with Marketing Operations to define testing strategies, performance benchmarks, and campaign execution.
- Use AI and LLMs to accelerate research, persona-based nurturing, content, and marketing automation.
- Identify opportunities to automate manual processes and improve the efficiency of the demand engine.
- Partner closely with Sales to improve lead quality, follow-up, and pipeline conversion.
- Own the lead-to-revenue funnel, tracking pipeline, conversion rates, SQOs, and ROI.
- Build and optimize complex HubSpot workflows, qualification logic, and nurture journeys.
- Mentor a Marketing Operations Manager and support high-quality campaign execution.
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What We're Looking For
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- 6+ years of B2B marketing experience, ideally within SaaS, technology, marketplaces, or another complex B2B environment.
- Proven ability to turn demand generation strategy into hands-on execution and revenue.
- Strong experience with ABM, enterprise marketing, and sales alignment.
- Experience across paid social and search, particularly LinkedIn and Google Ads.
- Strong understanding of marketing automation and HubSpot.
- Comfortable using AI/LLMs to improve research, content, nurturing, and marketing operations.
- Commercially minded with strong analytical and performance-focused skills.
- Confident partnering with senior Sales stakeholders and holding teams accountable for pipeline outcomes.
- Proactive, hands-on, and comfortable working in a fast-paced scale-up environment.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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