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How You Will Make An Impact:
The Demand Generation Manager is a strategic and hands-on role responsible for driving digital presence and sales support for our Europe, Middle East, and Africa regions. You will lead the development and execution of integrated marketing strategies across events, social, email, and content channels to enhance brand visibility, generate qualified leads, and support measurable business growth.
You'll collaborate closely with Sales, Product, Customer Success, and leadership to build campaigns that truly move the needle. If you're passionate about storytelling, data-driven marketing, and helping a global brand grow, we’d love to meet you. This is an individual contributor role.
Primary Responsibilities:
- Events & Experiential Marketing: Plan and deliver virtual and in-person events, conferences, and sponsorships to build awareness and generate qualified leads. Manage logistics, content, and post-event follow-up to maximize impact.
- Regional Campaigns & Demand Generation: Build and run marketing programs that support committed events, accelerate deals, and directly support revenue targets.
- Analytics & Optimization: Track and report on KPIs, measure campaign effectiveness, and optimize initiatives based on performance data.
- Email Strategy & Execution: Write and program email marketing outreach to our targeted markets to drive brand awareness and lead generation.
- Cross-Functional Partnership: Work closely with Product, Sales, and Customer Success teams to align marketing initiatives with broader company goals.
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Knowledge & Skill:
- Minimum of 5 years of B2B SaaS demand generation experience with a track record of executing events and campaigns for measurable pipeline and revenue growth.
- Minimum of 2 years of sales enablement and content marketing to technical audiences in a B2B or SaaS environment.
- Minimum of 2 years of recent hands-on experience using HubSpot, Google Analytics, and LinkedIn Campaign Manager.
- Proven track record of managing integrated marketing campaigns that deliver results.
- Excellent copywriting skills.
- Experience managing webinars, local events, and sales outreach programs.
- Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
- Comfortable working across time zones with a global team.
Preferred:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience in the analytics, telecom, or technology industry.
About Us
Opensignal is the leading global provider of independent insight and data into network experience and market performance. Our user-centric approach allows communication providers to constantly improve their network and maximize commercial performance. Leading analysts, investors, and financial institutions place a high value on our independent analysis, and we are regular contributors to their reports.
Real network experience is our focus and ultimately that’s what influences customer choice. Our mission is to advance connectivity for all and here at Opensignal, the team is leading the industry in enabling operators to link their network experience and market performance in a way that has never been possible.
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With offices in London, Boston, Victoria, British Columbia, and Warsaw, and employees around the world, we are a truly global organization. We are an equal-opportunity employer dedicated to building an inclusive and diverse workforce.
Benefits
We believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work-life balance, operating in a remote-hybrid way.
We’ll Help You Get Set Up With The Essentials You Need To Work From Home Or The Office. We Also Offer An Attractive Range Of Additional Benefits, Including:
- Competitive compensation packages, including a long-term equity program.
- Comprehensive group benefits package.
- Company-sponsored retirement savings plan.
- Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
- Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad.
- Charity matching and time off for community volunteering.
- Regular virtual and in-person events and socials.
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