Anson McCade
Demand Generation Specialist - Marketing - Hybrid
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An Exciting Opportunity with a Belfast-Based AI Technology Company
An exciting opportunity has opened with a Belfast-based, AI technology company that works with some of the world’s most recognisable brands. This role will take ownership of executing B2B lead-generation campaigns from initial planning through to performance reporting. It is a hands-on position combining campaign management, copywriting, marketing automation and analytics, with a clear focus on generating qualified sales opportunities. The successful candidate will work closely with sales and marketing teams in a growing business offering excellent scope for career development.
What’s on Offer
- Salary up to £40,000
- Hybrid Flex working from Belfast
- Benefits Pack
- Excellent career progression as the sales and marketing function continues to scale
- Opportunity to join an established, self-sufficient AI company generating its own revenue
- Exposure to globally recognised brands
- Access to the latest marketing, automation and AI tools
- Direct involvement across the full B2B lead-generation funnel
- Opportunity to progress into a broader demand generation or growth marketing role
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What You Need
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- At least two years’ experience in B2B marketing, demand generation or campaign execution
- Experience within a SaaS, technology or similarly fast-paced environment would be highly beneficial
- Strong project management skills, with the ability to manage several campaigns and deadlines simultaneously
- Excellent copywriting skills across email campaigns, landing pages, adverts and social media content
- Practical experience using HubSpot or a similar marketing automation and CRM platform
- Working knowledge of WordPress and landing-page creation
- Experience building email nurture journeys and supporting campaign automation
- Understanding of campaign tracking, including Google Analytics, UTM structures, tags and integrations
- Ability to monitor and report on metrics such as MQLs, click-through rates, conversion rates and cost per lead
- Knowledge of organic and paid LinkedIn campaigns
- Experience supporting webinars, podcasts or events would be advantageous
- A commercial, growth-focused mindset with a clear understanding that success will be measured by qualified leads and pipeline generated
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