Haymarket Media Group
Deputy Editor
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Overview
Job Title: Deputy Editor
Brand: Performance Marketing World
Reporting To: Editor, Performance Marketing World
Location: Twickenham, Greater London
Hybrid: 3 days per week in the office, 2 days working remotely
Employment: Permanent, Full-Time
Salary Range: £40,000 - £45,000 per annum
ABOUT THE JOB
Working within Performance Marketing World
Performance Marketing World (PMW) is the leading media brand for performance and outcome-based marketing, providing marketers with trusted insight, analysis and practical knowledge to help them make informed business decisions. Through high-quality journalism, expert analysis, exclusive interviews, features, podcasts, newsletters and industry-leading events, PMW delivers authoritative content that keeps its audience informed about the latest trends, challenges and innovations shaping the industry.
As part of Haymarket Media Group, the editorial team works collaboratively with colleagues across content, events, marketing and commercial functions to produce engaging, insightful and audience-focused journalism across multiple platforms. Together, they play a key role in maintaining PMW's reputation as a trusted voice within the performance marketing community while supporting the continued growth of the PMW and Unlocked brands.
The Role
The Deputy Editor plays a key role in shaping the editorial direction and day-to-day delivery of Performance Marketing World (PMW). Working closely with the Editor, the role is responsible for planning, commissioning, editing and producing high-quality, audience-focused journalism across multiple platforms, ensuring content is engaging, accurate and aligned with PMW's editorial standards and strategic objectives.
As the operational lead for the daily editorial output, the Deputy Editor supports the delivery of PMW's audience growth and subscriber engagement ambitions while contributing to the development of long-term editorial initiatives, including original investigations, proprietary research and data-led content. The role also works collaboratively with colleagues across editorial, events, marketing and commercial teams to maximise the reach and impact of PMW's content.
This is an excellent opportunity for an experienced editor looking to take the next step towards leading a media brand. The successful candidate will bring outstanding editorial judgement, strong leadership and communication skills, a digital-first mindset and a passion for creating high-quality content across a range of formats, including written articles, newsletters, podcasts, webinars, video and live events.
Key Relationships
The Deputy Editor works closely with the Editor and collaborates with colleagues across editorial, design, marketing, events and commercial teams to deliver high-quality, audience-focused content. The role also builds and maintains strong relationships with freelance contributors, industry contacts and external stakeholders to support the development of authoritative and engaging editorial content.
Responsibilities
Key Responsibilities
- Plan, commission, write, edit and publish high-quality editorial content across digital, social, email and other relevant platforms, ensuring content is accurate, engaging and delivered to deadline.
- Support the delivery of PMW's editorial strategy by producing audience-focused content that reflects the interests and needs of performance marketing professionals.
- Work collaboratively with the Editor to develop and deliver long-term editorial initiatives, including investigative journalism, proprietary research and audience growth projects.
- Ensure all editorial content meets the highest standards of accuracy, style, legal compliance and editorial integrity, providing sub-editing and quality assurance where required.
- Monitor and contribute to the achievement of audience growth, engagement and subscription objectives, using data and audience insights to inform editorial decisions and continuously improve content performance.
- Generate innovative editorial ideas and identify opportunities to develop compelling content across a range of formats, including articles, newsletters, podcasts, webinars, video and live events.
- Represent PMW professionally across relevant channels, including social media, helping to strengthen the brand's profile and audience engagement.
- Build and maintain strong relationships with contributors, industry contacts and key stakeholders to support the development of high-quality, original content.
- Collaborate effectively with colleagues across editorial, design, marketing, events and commercial teams to maximise the reach, impact and presentation of editorial content while maintaining editorial independence.
- Foster an inclusive approach to content creation, ensuring editorial output reflects diverse perspectives, experiences and voices relevant to PMW's audience.
- Contribute to the continuous improvement of editorial processes, identifying opportunities to enhance efficiency, collaboration and content quality.
- Provide leadership and support to the editorial team, including mentoring colleagues where appropriate and providing cover during periods of absence.
- Take ownership of individual and team objectives, contributing to the achievement of departmental goals and the continued success of the PMW brand.
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Skills / Experience / Knowledge / Minimum Criteria
Knowledge, Skills & Experience
Knowledge
- Strong understanding of digital publishing, journalism and editorial best practice.
- Knowledge of the performance marketing, advertising or wider marketing industry, or the ability to quickly develop expertise in the sector.
- Understanding of audience engagement, subscriber growth strategies and content performance metrics.
- Knowledge of content management systems (CMS), social media platforms and digital content distribution.
- Awareness of media law, copyright, data protection and editorial compliance requirements.
Skills
- Excellent writing, editing, commissioning and proofreading skills, with exceptional attention to detail.
- Strong editorial judgement and the ability to identify compelling news stories, features and audience-focused content.
- Ability to develop creative content ideas across multiple formats, including digital, newsletters, podcasts, webinars, video and live events.
- Excellent communication and interpersonal skills, with the ability to build effective relationships with colleagues, contributors and industry contacts.
- Strong organisational and planning skills, with the ability to manage multiple priorities and meet tight deadlines.
- Analytical skills, with the ability to interpret audience insights and performance data to inform editorial decisions.
- A collaborative approach, with the confidence to work effectively across editorial, design, marketing, events and commercial teams while maintaining editorial integrity.
- Curiosity and a willingness to immerse yourself in complex or technical subject matter.
- Proficiency in Microsoft Office and experience using editorial systems and digital publishing tools. Experience with multimedia, design or data visualisation tools would be advantageous.
Experience
- Previous experience in an editorial role within a digital, B2B or consumer publishing environment.
- Demonstrable success in writing, editing and commissioning high-quality editorial content across multiple digital channels.
- Proficiency in using a content management system (CMS) to publish and manage digital content.
- A track record of analysing audience data and using insights to improve content performance and engagement.
- Proven ability to collaborate effectively with cross-functional teams to deliver successful editorial projects.
- Previous experience managing, mentoring or coaching colleagues would be advantageous.
- Experience, or a genuine enthusiasm, for hosting or contributing to live events, webinars, podcasts or video content.
- Knowledge of, or previous experience covering, the marketing, advertising or media industry would be advantageous.
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About You
- Audience focused.
- Collaborative and a strong relationship builder.
- Inclusive and respectful of diverse perspectives.
- Accountable and results driven.
- Adaptable and resilient in a fast-paced environment.
- Curious, proactive and committed to continuous improvement.
- A confident communicator with strong editorial judgement.
- A positive leader who leads by example.
- Professional and acts with integrity.
What Success Looks Like
How will success in this role typically be measured?
- Consistently producing high-quality, accurate and engaging editorial content that reflects PMW's editorial standards.
- Contributing to audience growth, engagement and subscriber objectives through effective editorial planning and execution.
- Delivering content and projects on time while effectively managing competing priorities.
- Building strong, collaborative relationships with colleagues, contributors and external stakeholders.
- Supporting the development and success of the editorial team through effective leadership, coaching and collaboration.
- Demonstrating innovation and continuous improvement in editorial processes, content formats and audience engagement.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all
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