LADbible Group
Deputy Editor - UNILAD
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Deputy Brand Editor
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
The Deputy Brand Editor will work closely with the Brand Editor across both editorial and social to help shape and deliver LADbible’s daily content agenda.
Sitting at the heart of the LADbible newsroom, they will manage the day-to-day publishing of content and set content priorities across breaking news, original journalism, search and culturally relevant stories alongside the brand editor.
The Deputy Brand Editor will take a hands-on role in commissioning, editing and publishing content, ensuring it meets LADbible’s standards for accuracy, quality, tone and legal compliance. They will use performance data, audience insights and platform trends to inform editorial decisions.
They will also deputise for the Brand Editor when required.
Key responsibilities
- Work closely with the Brand Editor across editorial and social to agree daily priorities, coordinate coverage and ensure a consistent brand voice across platforms.
- Deputise for the Brand Editor when required, providing editorial leadership and making confident publishing decisions.
- Commission, edit and publish news content, including breaking news, trending stories, original journalism and search-led articles.
- Work closely with the audience team to identify opportunities to inform commissioning and forward planning.
- Head up planning and tracking of original journalism and exclusive stories.
- Maintain high standards of editorial judgement, storytelling, accuracy, sourcing and media-law compliance.
- Identify potential legal, regulatory and reputational risks before publication, escalating sensitive or complex matters to the Head of Editorial when appropriate.
- Use audience insights, search trends and platform behaviour to inform daily publishing decisions and longer-term content planning.
- Monitor performance through tools including Aperture, Chartbeat, Google Analytics and Mission Control, using findings to optimise coverage.
- Work with the Brand Editor to deliver monthly targets for overall sessions, search traffic and revenue, as set by the Head of Editorial.
- Agree individual reporter KPIs with the Head of Editorial and hold regular performance and development meetings.
- Champion LADbible’s editorial voice, tone and standards across all output.
- Ensure content is culturally relevant, distinctive and aligned with audience interests.
- Manage and participate in the team rota, ensuring appropriate staffing for evenings, weekends, major events and periods of increased news activity.
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Required skills and experience
- Significant experience in digital publishing, preferably within a fast-paced newsroom and in an editorial leadership role.
- Proven experience managing, motivating and developing a team of journalists.
- Strong commissioning and news-editing experience, with the ability to improve copy, headlines, structure and story framing.
- A strong working knowledge of media law, editorial compliance and the legal risks associated with digital publishing.
- Confidence handling legally sensitive stories and knowing when further legal or senior editorial guidance is required.
- Experience using performance data to inform commissioning, publishing and content-planning decisions.
- Experience setting objectives, managing performance and providing actionable feedback.
- Strong communication, organisation and team-coordination skills.
- The ability to adapt quickly to changing workflows, developing stories and fast-moving priorities.
- Experience fostering a collaborative, inclusive and creative newsroom culture.
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At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
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