Value Retail PLC
Deputy Store Manager
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Overview
RIXO’s story began in the London living room of best friends Henrietta & Orlagh, born from their passion for vintage. Our philosophy is making all our customers feel the best version of themselves. Filling a gap in the contemporary market with feminine shapes and high-quality materials from everyday to Occasion wear. Always inclusive, always empowering, we create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality, or time of day. As the Deputy Store Manager, you will be responsible for the delivery of exceptional retail, operational, and commercial standards throughout the areas of responsibility to maximize sales and exceed customer service expectations, through the leadership of a team of Senior Sales and Assistants.
Responsibilities
Sales and Profitability
- Drive exceptional customer service at all times, supporting the Store Manager in ensuring customer service, profit, and strategic objectives are consistently met and exceeded.
- Maximise sales opportunities by maintaining high service standards and ensuring the department meets its sales floor expectations.
- Be highly visible on the shop floor and foster a customer-centric environment.
- Lead by example, coaching the team to maintain strong service and sales floor presence, ensuring that every customer is approached in a friendly and open manner.
- Utilise sales and profit KPIs to evaluate performance and guide team activities.
- Keep the team focused on meeting targets and collaborate to achieve objectives.
- Communicate with the Store Manager and Merchandising teams about stock replenishment needs to optimise sales potential and stock availability.
- Regularly share updates on stock levels, bestsellers, and ideal inventory to improve sales performance, escalating product concerns as needed.
- Support the team in training on RIXO values, product knowledge, and sales techniques to maximise profit.
- Assist in the timely execution of merchandising, product launches, and other brand initiatives.
- Collaborate with the Store Manager to enhance the customer journey by achieving agreed retail and visual standards, ensuring that the visual presentation aligns with the brand identity and drives commercial success.
- Coach and supervise the team to uphold high presentation, visual standards, and housekeeping, ensuring customer service remains the primary focus.
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People Management
- Support the Store Manager in managing daily team operations, providing clear direction and regular constructive feedback.
- Oversee key people processes, including attendance management and performance reviews, in accordance with company policies.
- Work with the Store Manager to create and manage team schedules, ensuring appropriate floor coverage at all times.
- Contribute to the overall store management by taking on additional responsibilities as required.
- Ensure that goals and objectives, as agreed with the Store Manager are communicated effectively to the team.
- Foster a positive and engaging work environment in the store.
- Inspire and motivate the team to reach their full potential, supporting their development and improving performance.
- Assist the Store Manager in conducting performance reviews and ensure that training is provided to enhance team capabilities.
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Health and Safety
- Work with the Store Manager and team to ensure all training, quality, environmental, and safety standards are met, maintained, and exceeded.
- Ensure the team complies with health and safety obligations in line with both company and statutory standards through regular training and communication.
- Promptly report any health and safety risks or concerns to the appropriate channels as soon as they arise.
Qualifications
- A passion for the RIXO brand, with a strong desire to contribute to the retail growth of the company.
- A proven track record of success in retail management.
- Relevant product and market awareness.
- Strong communication, influencing, and relationship-building skills.
- Innovative and able to use initiative.
- Capable of making logical decisions under pressure.
- Strong time management skills, with the ability to prioritise multiple objectives.
- Numerate, with strong analytical skills.
- Experience in coaching, developing, and managing a team.
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