Provider and Location Marketing

• Develop and execute marketing initiatives supporting new and existing Apex Skin providers and locations.
• Support provider launches, provider awareness campaigns, location-specific marketing, service introductions, growth initiatives, and targeted campaigns designed to increase patient volume.
• Collaborate with Operations, providers, and clinical leadership to understand provider capacity, growth priorities, patient demand, and market-specific opportunities.
• Develop targeted marketing strategies based on the needs and opportunities of individual providers, locations, and markets while maintaining alignment with the broader Apex Skin brand.

Service-Line Marketing

• Develop marketing initiatives supporting medical dermatology and Mohs surgery, and other organizational priorities.
• Create targeted strategies and messaging appropriate for different patient audiences, services, and stages of the patient journey.
• Ensure campaigns clearly communicate patient benefits while maintaining clinical accuracy, appropriate healthcare messaging, and Apex Skin brand standards.

Content Development

• Develop and edit patient-facing marketing content for advertisements, brochures, flyers, provider materials, patient communications, campaigns, signage, promotional materials, community events, and other marketing needs.
• Translate healthcare information into clear, engaging, patient-friendly communications while maintaining appropriate clinical accuracy.
• Maintain a consistent Apex Skin brand voice and messaging across marketing communications.

Patient Acquisition Experience

• Understand the patient marketing journey from initial awareness and consideration through appointment scheduling and ongoing engagement.
• Identify opportunities to improve how patients learn about Apex Skin, its providers, locations, and services.
• Collaborate with Marketing, Operations, and other departments to ensure marketing initiatives support a positive and consistent patient experience.

Brand Management

• Protect and strengthen the Apex Skin brand across all assigned marketing and community initiatives.
• Maintain consistency in messaging, visual identity, patient communications, community representation, and organizational positioning.
• Ensure individual provider, location, campaign, service-line, and community marketing efforts strengthen and support the broader Apex Skin brand.

Marketing Project Management

• Manage multiple marketing and community initiatives simultaneously while maintaining strong organization, attention to detail, and accountability for deadlines.
• Manage project timelines, deliverables, approvals, vendors, creative requests, campaign launches, print production, promotional materials, event needs, and cross-functional dependencies.
• Proactively communicate project status, identify potential barriers, and work collaboratively to keep initiatives moving toward successful completion.

Marketing Analytics and ROI

• Track and report the performance of marketing campaigns and community initiatives using available patient acquisition, scheduling, referral, campaign, event, and organizational data.
• Monitor appropriate performance indicators such as new patient acquisition, appointment generation, campaign leads, provider utilization, service-line growth, community engagement, campaign response, and return on marketing investment where measurable.
• Analyze performance beyond basic reporting to identify trends, opportunities, and areas requiring improvement.
• Translate marketing data into actionable recommendations and use performance insights to improve future initiatives and marketing investments.

Market and Competitive Analysis

• Monitor dermatology marketing trends, competitive activity, patient behavior, community opportunities, and changes within the markets Apex Skin serves.
• Identify opportunities that could strengthen patient acquisition, brand visibility, provider growth, community engagement, or organizational performance.
• Bring forward new ideas and recommendations based on market insights, campaign performance, competitive activity, community relationships, and evolving patient needs.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Business Development, Community Engagement, Operations, providers, clinical leadership, external partners, vendors, and other organizational stakeholders.
• Translate organizational priorities and growth opportunities into effective marketing and community initiatives.
• Maintain strong communication across departments to ensure initiatives are aligned with operational capabilities, clinical priorities, and organizational objectives.

Innovation and Continuous Improvement

• Proactively identify new marketing strategies, community opportunities, partnerships, programs, and processes that could improve marketing effectiveness and organizational visibility.
• Regularly evaluate campaign and community initiative performance to understand what is working, what is not working, and where improvements can be made.
• Bring forward ideas and recommendations rather than relying exclusively on assigned marketing requests or existing strategies.

Healthcare Marketing Standards

• Ensure marketing communications and community initiatives maintain appropriate healthcare marketing, patient privacy, HIPAA, regulatory, and organizational standards where applicable.
• Ensure marketing claims and patient communications are accurate, supportable, patient-friendly, and consistent with approved Apex Skin messaging and brand standards.

Qualifications

• Approximately three or more years of relevant marketing, community engagement, communications, or related experience, preferably within healthcare, dermatology, medical practices, multi-location healthcare, or another consumer-focused industry.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Equivalent professional experience demonstrating the required capabilities will also be considered.
• Demonstrated experience developing and executing marketing campaigns, community initiatives, events, or related programs.
• Strong project-management skills with the ability to manage multiple projects, events, deadlines, and priorities simultaneously.
• Excellent written and verbal communication skills with strong writing, editing, and proofreading capabilities.
• Experience developing marketing collateral, patient communications, advertisements, promotional materials, event materials, or similar marketing content.
• Experience coordinating with community partners, creative partners, printers, vendors, media partners, and other external resources preferred.
• Ability to build positive relationships with community organizations, partners, providers, employees, and other stakeholders.
• Ability to interpret marketing and community initiative performance and translate findings into actionable recommendations.
• Strong organizational skills, attention to detail, and follow-through.
• Ability to collaborate effectively with clinical, operational, creative, marketing, business development, and executive stakeholders.
• Creative mindset balanced with strong analytical and data-driven decision-making skills.
• Healthcare or dermatology marketing experience preferred but not required for candidates with strong transferable experience.

Physical Requirements & Work Environment

• Work is performed in a professional office and clinical environment, with occasional community event or off-site settings.
• Regular use of a computer, phone, marketing systems, and standard office equipment is required.
• Position may require occasional local travel to Apex Skin locations, community events, vendor meetings, or partner activities.
• Occasional evening or weekend attendance may be required based on marketing campaigns, community events, or organizational needs.
• Requires professional interaction with patients, providers, employees, community partners, vendors, and organizational leaders.

Apex Skin Culture

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